How a Storyboard Can Help in Your Corporate Video Production

We can’t dispute the importance of storyboarding when it comes to creating promotional videos. It involves creating a graphic depiction of the shots that will be included in a video. It is what ensures that the business in need of the video and the producers are on the same page.

This article will run you through the importance of a storyboard in video production.

Understanding the Storyboard

You may hear the words “storyboard” a lot when working on a video marketing campaign. A storyboard is a visual representation of the shots that will be included in a video at its most fundamental level.

This collection of slides gives you an overview of the entire tale and what to expect at the conclusion. 

Consider it a visual map that shows every scene in your narrative. A storyboard can be made out of images, drawings, graphics, and even still photos of stock video material. This can help your team, and video production crew understand the concept of the video you are filming.

Why Do You Need a Storyboard?

A storyboard allows the various departments in your team to coordinate better. 

The conceptual team will see lapses in pacing or storyline. The design team can prepare expected sets and wardrobes. The logistics team can point out and solve practical issues you may encounter during the production.

As a result, the producer will be able to accurately estimate the project’s duration and spend the budget more efficiently. This is a win-win situation for the entire marketing product design team.

Different Kinds of Storyboards

Creative teams use varying storyboards to accomplish the same goal at different levels of complexity. The storyboard structure employed to map out the story’s flow correctly will ultimately depend on the sort of video production you’re doing.

Your team may use any of the following storyboards:

  • Easy to Understand Photo Storyboards: This is the most common storyboard that uses photos taken with a digital camera or a phone. This helps you map out the flow of the video.
  • Quick Rough Sketch Storyboards: These are usually produced as you are conceptualising the video with your team.
  • Highly Visual, Full-Color Storyboards: This type of storyboard is essential if you have multiple stakeholders or clients for your corporate video production that need to be convinced of your vision for the video.

The Importance of Storyboards for Businesses

There are various reasons why your company can benefit from storyboards, including the following:

  • Budget from Stakeholders: Your stakeholders and team can see your vision for the video and will be more willing to provide a budget for your production. You have less work trying to convince them to invest as they can see how the video can benefit your company.
  • Better Coordination: Your team, including the director, artists, clients, etc., can understand the video you are shooting and coordinate better. When everyone is on the same page, there’s less room for error.
  • Fast and Simple Communication: Your production project can be done faster and with greater detail as you can communicate quickly through a storyboard. You may even be able to pinpoint problems before the actual shoot day.


A storyboard is a visual aid to help you understand the flow of your video marketing campaign. It is a must-have for video creators as it helps organise the shoot. It is also a good communication tool that can help you effectively convey your vision to other production team members.

Are you looking for Manchester video production? Video Ink can help your company unleash powerful video campaigns. Give us a call to learn more.

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