Video advertising can be confused with TV advertising. However, the concept is different. Today, the word “advertising” has many different meanings, most of them aimed at generating revenue. Yet, the goal of video advertising is different. The primary purpose of video advertising is to improve the reputation of a business. In other words, video advertising is a way to reach a potential customer and deliver a message. Companies do this by creating different videos and then sharing them on social media.
Today, let’s explore one of the essential aspects of video advertising—quality. What it is, and why is it so important?
Here’s what you need to know:
What is the Difference Between Low-Quality and High-Quality Videos?
Quality is the first thing you notice when it comes to video advertising. It’s easy to notice whether a video was professionally executed. Different factors contribute to the quality. The main element is a creative idea. If an innovative idea is executed with no strategy and the video is not well-researched, it will fail to catch attention. For example, language is one of the essential factors contributing to a video’s quality. If a video is not well-researched, it will not be shared on social media.
Another factor that contributes to video quality is the video content. Videos should be short and to the point. People don’t have time to watch a video that they don’t find interesting. A video is meant to give information, not present a boring story.
High-Quality Videos Garner Better Engagement
High-quality videos help businesses create an image that works in their favour. In other words, it helps improve the reputation of a company. People are more likely to engage if the videos are high quality. On the other hand, low-quality videos are not likely to engage people. The main reason for this is the quality of the video content.
The fact that high-quality videos are engaging means that they inspire action. Even if it’s a small action, it’s still better than no action. On the other hand, people don’t engage with low-quality content. This is a missed opportunity.
Good Quality Videos Improve Brand Image
A high-quality video showcases professionalism, which is the main factor when improving a brand image. Nobody wants to work with an unprofessional company. A professional company is a company that works with the best. If people see that a company pays attention to quality, they will pay attention to the business.
Video quality is different from the video production process. For example, a video produced in a professional environment will be of high quality. This is because professionals understand the language and how to place elements in the right place.
Quality Videos Help Ad Performance
Businesses that want to advertise on social media know that engagement is important. Today, the only thing that matters regarding social media marketing is engagement. In other words, the more engagement you have, the higher your reach. The higher your reach, the more people will visit your website. Video engagement is more than just liking and sharing a video. Video engagement is about the length of time a person watches the video.
When it comes to video advertising on Facebook, you don’t want to post videos that don’t receive any engagement. These videos are not likely to be watched in full. However, videos that receive high engagement are watched in full.
The Bottom Line
The primary purpose of advertising is to improve the reputation of a business. When it comes to video advertising, you need to know that quality is essential. Quality videos are engaging, which helps improve engagement. This, in turn, helps create a better image of your business, which attracts customers and ultimately leads to business growth.
Your brand will benefit from hiring a professional video production company to assist you in levelling up and growing your business. Video Ink is a video production agency based in Manchester excited to bring you high quality and stand-out videos. Enquire with us today to start working together.