How to Choose the Right Marketing Video for Your Business

Videos are a great way to market your business. However, they can only create the desired impact and achieve the right results if done correctly. So, what is the right video for your business?

Things to Consider When Creating a Marketing Video

Several factors affect the outcome of your video. Make sure to think each one over carefully before creating your video.

1. Your Branding

This is the first thing a potential customer sees in your video. A video should represent your brand and capture the very essence of your brand. Additionally, it must reflect your company’s values and deliver your message clearly and precisely.

It could be confusing if you fail to deliver your branding through the video. It may also not be appealing to the audience you hope to pursue.

2. Your Objectives

Before you create a video for your business, think about your objectives. What do you want to achieve by creating a video? How does it help you achieve the goals you already have? How do you expect people to respond to the video?

Whatever the goal is, make sure it is visible. Your audience should be able to see the purpose of your video and understand what you want them to do after seeing the video.

3. Your Target Audience

Your target audience has to be a top priority on your mind when creating a video for your business. This will help you develop the right platform, message and tone.

Make sure to create a video that appeals to your audience. Keep in mind the values and characteristics of your audience to create a video they will enjoy.

4. Your Budget

Creating a video can be an expensive process. There are several roles you can outsource to create a high-quality video. However, this is not a cheap option.

To be sure of what you can spend, you have to come up with a budget plan for your video. Once you have done this, you will have an idea of all the expenses you can afford to spend on your video.

Once you have finalised all of these aspects, then you just need to do one more thing: decide what kind of video to make.

The Different Types of Marketing Videos

You can create quite a few different types of videos for marketing purposes. Some of them are specifically designed to grab the attention of your audience, while some are designed to encourage them to take the next step or act.

1. Explainer Video

An explainer video is the most popular type of business video. It is directed to a general audience. It is used to create awareness about the product, the business, what problems it can solve and how it can solve these problems you have identified.

2. Testimonial Video

A testimonial video is a short video of someone talking about how your product or business helped them. It should be delivered in a positive tone. It should also be crafted so that it can generate trust among the target audience.

3. Commercial Video

Commercial videos are more directed toward the people who have already seen your message. They are used to convince you to take action and encourage your audience to make a purchase.

4. Animations

An animated video has the power to deliver your message appealingly. It can show the features of your product or the features of your app features dynamically and uniquely.


The whole point of creating a video is to create a powerful impact on your audience. The effect you want to complete will depend on the type of video you make. You might have to try out several videos to achieve the desired results. This is not unusual. Keep in mind that video marketing is an art. There is no one-size-fits-all strategy for it.

If you are making a marketing video, you can hire Video Ink. We are a video production agency in Manchester with the goal of creating super marketing videos to help businesses grow in more ways than one. Contact us to get started on your video.

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