Why Businesses on Social Media Need Video Content

Anyone who uses social media can say it with confidence: video marketing is dominating every platform. Just on YouTube, people watch more than one billion hours worth of content every single day.

That shouldn’t come as a surprise. According to a study, 72% of consumers prefer to know more about products or services they’re interested in through videos.

Because today’s consumers are hungry for content, you should ensure that you also use videos on your social media platforms. The good news is that you don’t have to do it on your own. You can seek the help of one of the best video production companies in Manchester so you can create the best possible video content for Facebook, Instagram, Twitter, and other relevant platforms.

If you are still having second thoughts, here are some of the reasons you should invest in video content for your business on social media:

You Have a Higher Chance of Landing on SERPs First Page

Video marketing gives you a higher chance of landing on Google’s first page if you are using SEO to promote your business. This is because Google’s algorithms prioritize video content and push it to the top page. 

It Allows You to Explain More and Better about Your Brand, Products, or Services

If you want to explain your products or services to your customers, you can use video marketing as a tool to do so. You can show them how your products work or how to use them correctly. This will give potential customers a clearer idea of what it is you offer exactly and how it can benefit them. That is one of the reasons YouTube product reviews and unboxings are popular, too.

It Can Help Improve Conversions and Sales

Video marketing can give you an excellent opportunity to improve your conversion rate and sales. People are more likely to decide to buy products or services after watching a video. They feel that they can make a better decision if they’d at least seen the products being used or featured in a video that gives them sufficient information on how the product actually looks and how it works. Videos help consumers know what to expect from something that they’re getting online.

It Increases Your Reach on Relevant Social Media Platforms

Aside from YouTube and Google, videos can be shared across other social media platforms. When you upload a video on YouTube, it can also be shared on Facebook and Twitter. You also have options to share it on relevant platforms like LinkedIn, Reddit, Instagram, and other related platforms.

You Can Avoid Some of the Costs of Offline Marketing

Instead of distributing brochures and other printed materials, you can use video marketing to promote your products and services. That would give you an easier way to get the word out about your products and services even if you have a tighter marketing budget.


Videos have become one of the best ways to market your brand, products, or services. If you want your business to be more successful, you need to provide sufficient content that will help promote your brand. Unless you can personally make videos or hire someone to do it for you, you need to find a video production company. 

One of the best video production companies in Manchester, Video Ink, can help you create the best possible video content so you can use it to help market your brand. That’s the best way to achieve more success for your business.

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