Effective Ways to Get More Customer Reviews on Social Media

social media

When you’re searching for a product to buy, you want to make sure that it’s worth every penny. That’s why people often look for reviews first before they purchase something online. Fortunately, reviews abound wherever you go. With just a few clicks on social media sites, such as Twitter and Facebook, you can find the reviews and testimonials you need.

Wise business owners and entrepreneurs understand how essential reviews are when establishing trust with potential customers and boosting sales. On the other hand, customers expect companies to have reviews online so that they can have confidence in the product they’re about to buy.

If you want to get more followers, build their trust, and keep them engaged, you need to be creative with how you gather and share reviews from previous customers. In this article, we will discuss techniques to help you get positive reviews on social media.

Be Creative When Asking for Reviews

One of the simplest methods of getting reviews on social media is directly asking for them. Customers are often more than willing to share their opinions about a product or service, especially if they have strong feelings about it.

If you’re thinking of creative ways to collect reviews, you can post a poll and ask followers to rate certain aspects of your business or the products you sell. There is no shortage of fun ways to ask for feedback. Another way would be to hold a giveaway so that you can communicate with your audience and get share-worthy testimonials. Giveaways are known to have a conversion rate of 34 per cent, which means your followers are likely to participate.

Another method you can use is creating a community post that requests followers to share videos or pictures of themselves using your product or enjoying your service. Remember to include a memorable hashtag that is unique to your brand. This user-generated content (UGC) will drive conversions and establish trust with new visitors.

Share the Feedback Given By Other Users

One of the best ways to find positive reviews is by checking the feedback forms on your website. There’s always a good chance that someone has filled out your survey, left a product review, or said something nice about your brand. Any of these are worth showing to other people.

When you find reviews or testimonials that are worth sharing, you can engage with the comment by sharing that feedback on your social media pages. After all, there is a chance that some followers of yours are still not fully committed to buying something from your online store. When they see that you have consumers who genuinely like your product, service, or brand, they will become more inclined to take action when they revisit your website.

Send a Follow-Up Email to Your Subscribers

It’s a good idea to reach out to your customers via email so that you can get more reviews on social media. When someone buys from your website, they need to sign up and use their email. Since you have their information, you can reach out to them. After all, it’s safe to assume that not all of your email subscribers are up to date with your social media content. You can simply reach out and persuade them to visit your social media platforms so that they can leave a review.


Garnering positive reviews helps persuade your audience to visit your website, make a purchase, and become a loyal customer. In the process of convincing them, you will benefit immensely. You can do so through well-made marketing videos that will keep them engaged. 

If you want to create fun content asking for reviews, a company specialising in corporate video production in Manchester can be of assistance.

Video Ink is a digital marketing agency in Manchester that creates strategically made content for businesses across the city. We also serve as a social media agency in Manchester that skillfully builds your online presence. For inquiries about our services, contact us today.

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