Tips on Using Video to Boost Your Social Media Marketing

In the modern era of social media, it is essential to have a strong online presence to attract and engage your target audience. One of the most powerful tools to achieve this is video marketing. Video marketing is an effective way to showcase your product or service, convey your brand message, and connect with your audience emotionally. In this article, we will discuss some tips on how to use video in your social media marketing strategy.

Create Engaging Content

The first step to using video in your social media marketing strategy is to create engaging content. Your video content should be creative, informative, and entertaining. You can create different types of videos like product demos, explainer videos, behind-the-scenes, interviews, and customer testimonials. 

The content should be relevant to your target audience and provide value to them. Make sure to keep the video short and to the point, as attention spans are short on social media.

Choose the Right Platform

The second step is to choose the right platform to publish your video content. Each social media platform has its own strengths and weaknesses, and you should choose the platform that aligns with your marketing goals. 

For example, if you want to reach a younger audience, you should consider using TikTok or Instagram. If your goal is to reach a professional audience, LinkedIn might be a better option. Facebook and YouTube are great for longer-form videos.

Optimise Your Video for Each Platform

The third step is to optimise your video for each platform. Each social media platform has its own video requirements, and you should make sure that your video meets those requirements. 

For example, Facebook recommends using square videos with a 1:1 aspect ratio, while Instagram recommends vertical videos with a 9:16 aspect ratio. You should also consider adding captions to your video, as many people watch videos on social media with the sound off.

Promote Your Video

The fourth step is to promote your video to reach a larger audience. You can promote your video by sharing it on your social media channels, running ads, and collaborating with influencers. 

You can also embed your video on your website or blog to drive traffic to your site. Make sure to include a call-to-action (CTA) in your video to encourage viewers to take action, such as visiting your website or subscribing to your newsletter.

Measure Your Results

The final step is to measure your results to see how your video is performing. You should track metrics like views, engagement, and conversions to see how your video is resonating with your audience. 

You can use social media analytics tools to track these metrics and make adjustments to your strategy accordingly. For example, if you notice that your video is not getting enough views, you might need to adjust your targeting or messaging.


Video in social media marketing is a powerful tool for businesses to promote their products and services. By understanding the different types of video content, creating a plan, and implementing that plan, businesses can increase their reach and engagement with their target audiences. Moreover, businesses can leverage the various platforms available to create a comprehensive video social media marketing strategy that encompasses multiple platforms.

Finally, businesses can track the success of their video social media marketing efforts by using analytics and other tracking tools to determine which videos are performing the best and adjust their strategy accordingly. By following these steps, businesses can ensure that their video social media marketing strategy is successful and effective.

Do you need help with video marketing in Manchester? Our video experts can help you produce striking video content for your website and social media. Message us to get a quote today!

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