Video Pre-Production 101: Basics You Need to Know

We live in a time when video is considered the king of all content formats. It’s not surprising, given how enticing videos are and how easy it is for viewers to absorb the message they convey. 

If you are already utilizing video content for your business, it’s likely that you already know how to make one. That is unless you hire a video company in Manchester that handles all video-related tasks for you. Either way, business owners need to understand what video pre-production is and what it involves, as this will give them an idea of how the whole process begins:

What is Pre-Production?

Pre-production is the planning and preparation phase, where the entire video is laid out, and its production process is ironed out.

The process begins with the creation of a preliminary outline. This will be used to guide the team during the actual production phase of the project.

What Are the Elements of Video Pre-Production?

Coming Up With Ideas

The first step in the video production process is coming up with ideas for a video content program.

As a business, you may already have a solid idea of what your target market would like to see. Commonly, this material is educational and helps consumers make informed buying decisions. For example, it may help them know your product better, ultimately affecting their decision to buy it.

Or it could be something that shows how your product is used. This can be an excellent option if your target market is a DIY community.

Writing the Script

Once you have decided on your main topic and the main message you want to convey, you will need to write the script for your video. The entire pre-production process should not take more than a few hours.

The length of the video will often determine how long the script will be. A script that is a minute or longer may be divided into multiple scenes.

When writing the script, one should take into account the time for the different scenes. There should be enough of it to include all the scenes and create a smooth flow of the video.

Crafting the Storyboard

A storyboard is a visual representation of the video. It consists of drawings of the scenes or segments.

The storyboard will help show you if there are scenes that need to be added or removed.

You will also be able to see if the flow of the video is smooth and makes sense. For example, if you have a scene that takes place in an office and the next scene is the one that takes place in a lab, the transition from one setting to the other may seem abrupt and disjointed.

Preparing for Production

There are a number of things you need to prepare before you go into the actual filming of your video.

If you are planning on using multiple locations, you need to do enough research on the places you will be using so you can plan your shoot accordingly.

This includes doing some engineering work to ensure you can get the shots you want in an unobstructed manner.


If done properly, pre-production can help get the video production right. It can also save a lot of time and resources once the actual filming begins.

If you’re planning to create a video for your business, engaging a professional video marketing agency in Manchester is a good idea. This will save you a lot of time and effort in coming up with ideas, coming up with the script for the video program, and of course, ensuring that you get a video that meets and exceeds your expectations.

Video Ink offers corporate video production in Manchester and nearby areas. Let our team of pros handle your video production for you so you can focus on more important things for your business!

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