Top 4 Effective Video Ideas for a Product Launch

Creating a successful product isn’t just about developing it; it’s also about introducing it to the public in a way that resonates with them. It’s about ensuring that the people who need the product know it’s available and understand how it can help them. This process requires much hard work and dedication, but the rewards can be tremendous.

Using videos to promote products is beneficial for many reasons. Videos are an effective way to grab attention and quickly convey the features of a product more clearly than words alone. Additionally, videos are easily shared, increasing the potential audience. Businesses can quickly and efficiently spread the news about their product launches by creating and sharing videos.

Without further ado, here are the top four effective video ideas for launching a new product:

1. Unboxing Videos

Unboxing videos have become increasingly popular since they help customers get a better look at the product they are buying and understand what they are getting. You should highlight the product’s features for a successful unboxing video while shooting it up close. Doing this can help boost customer experience and retention.

2. Live Video on Social Media

Many marketers are taking advantage of live streaming to reach their intended audiences. This type of streaming garners a greater degree of engagement than regular videos, with live videos getting 24 times the amount of comments. This means you have another excellent option for launching videos. 

You could arrange a live video launch event, inviting various people such as influencers, creators, and bloggers to make the event more lively and exciting. To ensure the live streaming session is successful, you must have all the relevant tools, a well-lit environment, and a dependable internet connection. The best thing is that you can reuse the live video in your communication plan.

3. Animated Video

Creating an engaging animated video is an effective way to promote a product. Start by choosing a good voice actor that speaks for your brand, then create a story with animated characters. Remember to include subtitles, as many people watch videos with the sound off. Finally, feature your product at the end of the video so people can visualise what they’re buying. This can be a great way to capture people’s attention and make a memorable impact.

4. Explainer or Tutorial Video

Explainer videos effectively advertise a product or service, as almost all consumers have watched one. These videos can be used to explain a product’s features or technical aspects and effectively introduce potential customers to a product or service.

To create an effective video about a product, start by writing a script that introduces the product’s main features. Use keyword research tools to find out which terms people use to search for product information. Keep the script focused on the most important features, as too much information may overwhelm the viewer.


Effective video ideas for a product launch can create excitement and engagement with potential customers. There are many creative ways to showcase a product launch, from creating a product reveal video to a tutorial or unboxing video. Additionally, videos can be used to support the product launch with additional content such as FAQs, product highlights, and more. 

Utilising videos in a product launch also helps to build trust with customers, allowing them to become familiar with the product and encouraging them to purchase it. Effective video strategies for a product launch, brands can increase their visibility, attract potential customers, and increase sales.

Video Ink is a disruptive, strategically powered video production agency in Manchester, UK. We focus not just on making video content like every other video production company but on building meaningful relationships to transform your marketing and grow your business. If you need video production services in Manchester, get in touch with us and let’s talk!

© Video Ink Ltd [2023]. All Rights Reserved.

Looking for our music video service?