Video Editing: 4 Truths about Colour Grading
Colour grading is a tool in video editing that allows you to control the mood and feel of the footage to match the theme of the finished product. By applying colour grading, the editor can create also create a look that is consistent across different clips used in the video. Doing so makes it possible to make footages seem like they were shot in the same settings and environment despite the variations due to factors like the weather and lighting.
Colour grading is also used in editing images but is mostly applied to video post-production. Here are five facts about colour grading:
1. It Is Different from Colour Correction
Colour grading is not the same as colour correction. With colour grading, the artist controls the colour of the footage at a macro level, while colour correction allows them to change a colour or a subset of colours to a different one. Colour correction, as the name suggests, is used to change a specific colour in the footage if the results are not desirable.
2. It Has a Psychological Impact on Viewers
Watching any form of video has an effect on the viewers, despite how subtle the post-production technique is. Colour grading, as an example, is not noticeable at first glance. Even if the viewer has a good understanding of post-production techniques, it’s still easy for them to get absorbed by the content they’re watching as long as the mix among post effects mix well. Through colour grading, you’re basically painting a good background feel wherein the audience can easily put themselves in the shoes of the characters.
3. It Adds Variety to Content Creation
With the use of colour grading, you can manipulate the footage and tell different stories. By controlling the mood of the clip, you’re able to create different themes although the footage is still the same one. Through this effect, you can go to various creative ways with your piece of content. For instance, making the colour more vibrant and warm gives off a cheerful and ecstatic vibe. A dark, gloomy, and full of shades of blue tells the viewers that it’s about to become suspenseful, like in horror films.
4. It Adds Appeal to Your Content
A clip without colour grading and mood manipulation would seem really bland to watch, and it’s just not entertaining at all. By adding some feel to the clip, viewers will easily get sucked into the content. Visuals add appeal to content, which is why people love to watch movies with amazing special effects. However, you don’t have to create Disney- or Marvel-like effects to make your content a lot more entertaining to watch. With just a simple but well-executed colour grading, you can entice your audience to watch more.
Conclusion
Creating fun and engaging content requires creativity, but it also needs to be visually appealing. With colour grading, you can transform your bland and boring footage into a blockbuster-like content, making it an important part of post-production.
Looking for a digital marketing agency in Manchester to handle your video marketing? Our team will handle it for you with ease. Contact us today to learn more!
