One of the most powerful mediums for marketing any company is video. Businesses everywhere are realising the power of videos for business, creating a greater need for video marketers. Whether you’re on a small budget or well-funded, this post will cover everything you need to know about using video marketing to strengthen your brand through different types of videos.
Be Clear from the Start
Video marketing is a visual medium, which means that your viewers will watch your video first before they listen to what you have to say. The first five seconds of your video are the most crucial part as it sets the initial tone. It’s essential to have a clear goal and message in these five seconds to gain the interest of your viewers. This is also an effective technique to keep in mind throughout the entire video.
Establish Your Target Market
Video is another tool you can use to target your audience, and videos are best at doing this. Knowing your target market goes a long way, especially when creating your content. If you’re going to take on an industry, you’ll want to understand what the future of that industry looks like. For example, a pharmaceutical company may use video marketing to portray their products without saying a single word. They could use a video of someone with glaucoma using a new eye-drop to show that their product would be effective.
Tell a Story
Video is a great way to showcase your products in action, but it can also be used to tell a story. The most successful videos are ones that tell a story and showcase a problem and its solution. For example, if you’re pitching your company to a small business owner, you could show an entrepreneur working at home before finally realising that their office space is lacking the space it needs.
Adding testimonials is an easy way to increase your credibility. If you approached two individuals and asked them a question, the answers would be similar unless you were to provide a reason for the answer to be different. Testimonials are essentially a reason for the answer to be different. By including reviews and testimonials in your videos, you can easily improve your credibility.
Use Your Expertise
Video can take what would otherwise be one-dimensional information and make it more tangible. Use videos to show how your product is made, how it works, and why it’s the best choice. When you place your viewers in the position of your expertise, they’ll trust you more.
Humour has a way of bringing people closer together. By being funny, you instantly create a connection with your viewers. If you can, incorporate humour into your videos. You can have a funny host and add a funny story or two to a brand awareness video, or you can add humour in your other videos by exaggerating a bit.
Take Advantage of Video
Video marketing is one of the best forms of communication you can use to promote and build your brand awareness. You can use it to effectively market your products, enhance your credibility and reputation, increase brand loyalty and build a solid emotional connection with your audience. Video is the best medium for building trust in your brand, and you should use it to its full potential.
Do you need help with corporate video production in Manchester? Video Ink can help you out. Get in touch with us today!