What Types of Videos Can You Use in Your Social Media Strategy?

Videos are an excellent way to get your message across in a short amount of time. They’re also much more engaging than just text or photos, which means they can help you build stronger relationships with your audience and give them the information they need to take action on what they see.

You can use many different types of videos in your social media strategy, and each one has its advantages. Some are perfect for introducing new products, while others are best suited to showing off your expertise or educating potential customers about their needs.

In this article, we’ll look at some of the most common types of videos and how you can use them to your advantage.

7 Types of Videos for Your Social Media Strategy

Social media is an important part of your business strategy. It’s where customers can find out about your latest product or service, and it’s also a place where you can interact with them.

There are several types of videos that can help you with your social media strategy. Here are seven types of videos to consider using in your social media marketing:

  • Explainer Videos

Explainer videos are short, engaging videos that explain what your company does and why people should use it. They’re great for introducing yourself and explaining the benefits of using your product or service.

  • Product Videos

Product videos show off what your product looks like, how it works and how it can help customers solve their problems. These are usually longer than explainer videos but short enough to keep viewers’ attention spans engaged.

  • Customer Testimonial Videos

These are extremely effective ways to show off the benefits of your product or service while also providing value for your customers. People love seeing real-life examples that relate directly to their own lives, so these videos are perfect for showing how others have benefited from what you offer.

  • Event Videos

If you’re hosting an event or conference, make sure it’s documented and shared online so people can see everything that happened behind the scenes and even watch speakers’ presentations online later on. This will give them a better idea of what it was like at the event, which might encourage them to attend one day themselves.

  • Expert Interviews

Video interviews with experts in your industry can be used on your website and social media channels. The key is to use them as an opportunity to feature both the expert and their expertise in your business or industry. This will help build trust and credibility in your brand and keep people returning for more.

  • Behind-the-Scenes Videos

Behind-the-scenes videos give viewers a peek at what goes on behind closed doors — especially regarding a new product launch or other major events. Behind-the-scenes videos provide transparency and humanize companies by showing their employees as real people who work hard at their jobs every day, just like everyone else does.

  • Live Videos

Live video is becoming more popular than ever, and it can be used in many ways for personal and professional use. It’s become so popular because it allows people to connect with others in real time and see what they’re doing at that moment without waiting until later when they upload an edited video online.


Incorporating video into your social media strategy is a great way to get people interested in what you have to say. Videos can be fun, informative, and engaging, which means they can help you build stronger relationships with your audience and give them the information they need to take action on what they see.

Mighty Hero Video Agency is a professional video production agency in Manchester that can help you create engaging videos for social media. We work with businesses of all sizes to develop high-quality content to help them grow their audience and increase sales. Get a quotation for your video project today and see how we can help you succeed.

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