All companies are always looking for different ways to engage with their audience and keep them entertained so they won’t look for another brand to patronise. While there are many ways to do this, one of the easiest ways is by producing a video.
Video is the best type of content that can keep people engaged because it appeals to their senses and allows them to connect with the brand and its message. Short-form videos are beneficial because they focus on specific ideas, making them easy to follow and understand.
Producing a short-form video is one thing, but using it to your advantage is another. As such, here are some tips to help you maximise using short-form videos:
#1 – Encourage Users to Create User-Generated Content
When it comes to using short-form videos, the main goal is to get people to talk and create content. One of the best ways to do this is to encourage users to create their own content using the video. You can do so by giving them ideas and instructions on what they need to do.
For example, if you upload a video of you having a conversation with a client, viewers can record themselves doing the same and then post it on their social media accounts. This will lead to the spread of your video and the brand itself. This tactic can help you identify your target audience by asking them questions about the brand.
#2 – Give Your Audience a Behind-The-Scenes Look
Behind-the-scenes videos are becoming increasingly popular because they allow viewers to see what it’s like to work behind the scenes of a brand. This tactic is the best way to give users a sneak peek of the brand because it helps to develop a sense of trust. This is an excellent way for users to feel like part of the brand.
Furthermore, behind-the-scenes videos allow you to humanise your brand. It makes you seem like a real person and not just a company. For example, if you’re trying to sell a product, you can have your product designers explain how it works instead of just saying it works.
#3 – Produce Educational Content
If you can produce a video containing educational content, then posting it on your social media accounts will benefit you greatly. Educational videos are great because they allow you to build trust with your audience. It shows that you’re not just another company trying to scam them, but you want to educate them. This tactic is a great way to get people to take up your brand because people think a company that educates is more trustworthy than one that doesn’t.
If there’s no room or budget to produce a separate video, you can, at the very least, give your short-form video an educational angle. This way, you can quickly and easily promote the brand without spending too much time and effort on it.
#4 – Get Your Audience Hooked within the First Few Seconds
Short-form videos are short, so you must immediately capture your audience’s attention. This should be done through the first few seconds of the video.
For example, if you’re posting a video to advertise a new product, you need to make sure that you show the product in the first few seconds of the video. This will give people a quick glimpse of the product, which will make them want to know more about it. This is an excellent way for you to get people to look for more information about the brand, not just the product.
#5 – Develop a Voice That Connects to Your Audience
If you’re producing a series of short-form videos, then each one must have your brand’s voice. This can be done through the use of colour, graphics and images. These things must be consistent with the video you’re producing to connect with your audience.
In today’s age, short-form videos are becoming the easiest and most convenient way to get people to spread the word about your brand. As such, you should use them to your advantage by taking the time to develop easily shareable content. If you do this, you’re bound to see a boost in the awareness of your brand.
Video Ink provides top-quality services for corporate video production in Manchester. Our team of experienced videographers can create the best quality of videos for your business, all for an affordable price. Reach out today and allow us to develop your strategy!