Video marketing has been making a comeback in recent years and has already made the jump to digital. This opens a lot of opportunities for businesses, regardless of how big or small they are. For small businesses, however, this could be just the thing they need to make their presence known in an overly competitive market. To do that, you can follow these steps to make a compelling video ad for your small business.
1. Make the First Few Seconds Count
Your video ad should grab the viewer’s attention right from the beginning. The first few seconds can make or break an advertisement. They can be the difference between retaining a viewer and losing them to the next video that pops up on their feed. To make the most of this first impression, you need to figure out what you want to say in that time frame.
2. Make Sure your Message is Clear
The idea of a video ad is to reach out to customers. The more your message is clear, the better. That is why it is important to have a concept for your ad already and not just a bunch of footage you found online. Before you start filming, you should already have a clear idea of who your target audience is, what you want to tell them, and how it will benefit them. You should also have a clear idea of what you want to say. This is important because it will allow you to pick the right words and make sure that the message you are trying to deliver is conveyed properly.
3. Explain Why You Are the Right Business for Them
Like any other video you are going to put out, you want to make your target audience want to work with you. You must give them a reason to want to engage further with your content or make a purchase. You can accomplish this by telling them what you can do for them. Make sure to tell them how their life and business can be better once they do business with you.
Remember, they are going to want to know why you are different from the competition. Point out ways you can be beneficial and the ways in which you can solve their problems.
4. Show that You are an Expert in your Field
If you want to be successful, you need to be an expert in your field. People are less likely to engage with your business or buy products from you if you do not know what you are doing. You need to show them how you are knowledgeable and provide them with proof.
This is especially true if you are a small business. People are more likely to go with one of the big brands they already know than a small one they do not know. Show your viewers that you are an expert in your field and that you know what you are talking about. It will give them more confidence in your products and your services.
5. Be Creative and Start with a Concept
The reason why most advertisements are so effective is because they are creative. No one likes to watch the same thing over and over again. With video advertising, this is even truer because you are confined to a screen. If people are going to watch your ad, you need to have a catch that will catch their attention. It is better to start with a concept and then think of ways you can make the video fresh and engaging.
The best way to do this is to develop a concept and then brainstorm ways to make it unique. Once you have it, you can start filming. This will ensure that your video ad is fun, creative, and something that people will enjoy watching.
With these steps, you can create a video ad for your small business. Do not forget that the quality of the video and the editing are just as important as the content itself. It’s best to hire a professional video production company that can help you create an authentic video ad. A strong video ad will help you to get your name out there and make your business successful.
Mighty Hero is a strategically powered video production agency in Manchester, helping businesses create unique and compelling video ads for businesses. From video production to full campaigns, our team has got you covered. Contact us today to take the next step in marketing your business through a promotional video.