Tips to Create More Successful Video Advertisements

video production

Videos have been used in marketing plans more than ever before. Because of the huge leap in using mobile gadgets in the past decade, marketers have shifted focus to using videos in their marketing campaigns to attract the attention of their target audience. However, what makes a successful marketing video? 

As a marketer, it pays to know the makings of an effective marketing video. This blog post will unveil the most useful tips to help you come up with a video marketing strategy that works. These tips will help you optimize your videos for more favorable results.

Tips to Create More Successful Video Advertisements

Planning a video advertising campaign should never be rushed. To make sure that you don’t essentially throw away your operating budget on ads that don’t sell, it pays to know how to create effective video ads. Read the tips below and get started in crafting video ads that will help your company skyrocket to success!

1 – Captivate Your Viewer’s Attention

Since there are a multitude of different videos available to watch while people scroll on the internet, it is a must that you captivate the attention of your viewer within the first eight seconds of your video. If your content is not interesting enough within the first few seconds of the video, your viewer will likely lose interest and keep scrolling past your video. 

2 – Tell a Story

As mentioned before, it is a must to capture the attention of your viewer at the very beginning of your video. One of the easiest ways to do this is to use your videos to tell a story. Sharing a story will get your viewers to be emotionally engaged in the video and see it through to the end.

3 – Bring Value to Your Customer

Your videos should bring value to your customers. They should provide information that they are looking to find out. Since many people would rather watch informative videos rather than read an article that has the same content, taking advantage of this trend is a must. 

4 – Optimize Your Title

Don’t forget to optimize your title and use keywords that will help your content and website be found by your target audience. Using high-ranking and relevant keywords will ensure that this end is met. 

5 – Encourage Action with the Right CTA

It pays to encourage your audience to follow through and perform the desired action by putting an appropriate call to action at the end of the video. 


Now that you are aware of the aspects of a successful video advertisement, you are not ready to experiment and look into strategies you can actively use to improve the outcome of your video marketing campaign. Most of the time, there is no perfect formula for the perfect video advertisement. The trick is to see what clicks and what doesn’t with your target audience. This will help you tweak your videos and marketing strategies until you get the results you want. Also, working with a video agency that specializes in marketing videos will go a long way in finding the right formula for your video ads. 

If you are in search of a disruptive, strategically powered video production company based in Manchester UK, work with Video Ink.  Let us help you strengthen your video advertising strategy today!

© Video Ink Ltd [2023]. All Rights Reserved.

Looking for our music video service?