5 Things to Consider When Choosing a Video Production Agency

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For every business, video production is the way of the future and long-term success. According to estimates, more than 80 per cent of internet searches will be for video material over the next year. For the audience you’re aiming to target right now, video is the favoured mode of content consumption.

With this in mind, you have to keep up if you want your business to bring in consistent revenue. So, of course, the best choice is to hire a group of creatives from a video production company for you to get high-quality, engaging videos. 

This article will help you choose the right partner for all of your video marketing endeavours. Here are five important things to consider:

1. Workload

Producing a single video, regardless of the length, takes a lot of work. It is not just about shooting and editing. There are also other elements that go into it, such as devising a concept, writing a script, and distributing it. 

If you have an in-house creative staff that doesn’t specialise in editing, directing, and sound mixing, then this workload is too much to ask of them. The best choice is to hire professionals from a video production agency for your video team, so you will have more people who’d share the workload which can eventually result in a more satisfactory output.

2. Budget

If you want to stay ahead of your competition, you need to invest in high-quality videos that will allow you to communicate with your audience. Unfortunately, it will require you to shell out some money. 

One might think it would be cheaper just to create videos in-house. However, if you want to do everything yourself, you need to get professional equipment, the latest software, and tools, among other expenses. These things can be wildly expensive and difficult to maintain. On the other hand, hiring experienced content creators and video editors is a fantastic investment in their expertise and services.

3. Skills

A video will not be compelling if you cannot convey the message that you want. You have to make it engaging, interesting, informative, and entertaining all at the same time. Aside from that, you will need someone who understands how videos work on different social media platforms. Talk to your potential video agencies to find out what type of video content they specialise in.

4. Tools

As stated above, producing a video requires all the necessary tools and equipment. You have to remember that video production is a constantly evolving thing. You would need to look for someone who can stay abreast with the ever-changing trends and techniques in the industry. A great video team will be able to adapt and alter their storytelling and make it relevant and current through new technologies.

5. Deadlines

Lastly, if you’re a busy company, you’ll likely have several different projects going simultaneously. To ensure that your digital initiatives will work, you have to stick to strict schedules from planning to distribution. If you just create the video in-house, your employees might get overwhelmed with the different tasks that will eventually pile up. Hiring a video production agency can manage this for you and enable your company to take on other tasks and projects without worrying about the time.


While it can really help boost your brand, video production is not a simple task. You need to connect with a group of people who can make your creative vision a reality. But before you go out and engage with potential agencies, make sure that they all meet your expectations based on the five considerations stated above.

If you need help with corporate video production in Manchester, Video Ink specialises in stunning video production that delivers long-term results. For brands and agencies looking to disrupt their market and transform their video marketing, our video production services provide you with the flexibility you need to grow today. Talk to us now.

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