The Value of Video Marketing for Businesses Today

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Video marketing is one of the latest additions in business promotional strategies. This has led to an increase in brands creating visual content due to the growing demand. Today, it has been shown that videos gain a higher level of engagement compared to other forms of content. That alone is reason enough you need to incorporate them into your marketing strategies. 

Moreover, it can bring value to your businesses by garnering the following benefits: 

1. Increased Sales

It goes without saying that video marketing is an effective strategy, which is why many big names are using them, especially e-commerce sites. Amazon, eBay, and AliExpress are the three big e-commerce sites that use this marketing medium, and even without looking into their metrics, it’s apparent that these visuals are increasing their sales. 

2. Improved Brand Presentation

A growing number of consumers look for videos about products and services because they want to know how it works or looks. Demonstrating these things is easier when done via video rather than through a phone call, which is why you should invest in it. Besides the products and services, you can also use this medium to improve the presentation of your brand. With the pieces of visual content that you produce, you can upload them on your website, social media accounts, and other relevant online platforms to increase brand visibility. 

3. Developed Trust and Credibility

Trust is essential to achieve sales and customer loyalty. Think about trust as the cornerstone of all business relationships, and as a business owner, you need to make an effort to gain the trust of your customers and colleagues. 

Due to the limitations of the digital world, despite being innovative, there’s still no way that people can see, touch, and smell what you offer. This has often promoted distrust or a sense of doubt among users. However, a video helps you present your brand better along with your products and services, and you’ll be able to gain the desired from your customers if done right. 

Types of Video Production

Now that you have several reasons to employ visual marketing for businesses, we’ll now go over the different types of content that you can use as part of your strategy. 

The most popular type is the promotional video, which is straightforward and contains relevant information about a brand. This option is often used in the form of corporate shoots, presentations, advertisements, demos, and reviews.

In this digital world, most consumers are looking for more value before they purchase a product or service, which is why many brands create educational videos. They seek to inform and bring value to consumers, instead of being all-out promotional. They also teach consumers about a product or service, rather than merely providing information about it. 

Informational videos, on the other hand, are similar to the previous option, yet it’s all about the “what” rather than the “why.” It’s a straightforward video with zero entertainment value that gives information to consumers exactly how a product should be. 


If you haven’t explored the world of video marketing yet, the information in this post should convince you to try it out. This marketing alternative has come a long way and is not likely going to die out soon as the world moves forward in technology. Videos will continue to be a powerful marketing tool that you should invest in for your business’s growth in the long run.

Are you looking for a reliable video production agency in Manchester? We have got you covered. With our experts, we will create powerful content for every stage of the customer journey to grow your brand. Get in touch with us today to see how we can help!

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