The Ultimate Guide to Choosing a Video Production Company

It is no doubt that visuals play a powerful role in growing your business. Logos and slogans give your brand its name and identity because it is what people associate your company’s image with. Visual arts are not only confined to logos and graphic designs, but videos are also instrumental in disseminating your mission and vision to the consumers. 

With the rise of social media in the 21st century, visual branding has become increasingly important in the corporate world. Now the question is, what kind of strategy should you take for the next steps of your business? We, here at Video Ink, came up with pointers to get started with hiring video production companies to boost your enterprise’s image.

Make sure they study and understand your audience

This means more than just studying demographics. It is important to know what keeps your customers engaged and loyal to the company. A good video agency should take the time to study the target audience’s culture in order to discover what drives them into taking action. After all, the customers are the ones that keep your company afloat. 

Understanding your audience is the lifeblood of your business, and it is important to always remember who stays loyal to it. The goal of your video is to capture the attention of both users and potential customers alike. 

Make sure they are specialists in making corporate marketing videos

There have definitely been spikes in the number of videography services due to the affordability of most hardware and software technologies in the cinematography industry. With this being said, practically anyone can make videos and movies if they wanted to. However, it is important to note that there is a small percentage of actual companies that can deliver the quality you envisioned. 

There is a lot more to the industry than filming and editing. A good company that specializes in marketing and corporate video production would know the dynamics of how to capture consumer attention. 

Additionally, having scriptwriters on staff can be a huge plus when hiring a video production agency, as they are familiar with the team’s filming style. Outsourcing scripts for these videos is not advisable because there is less familiarity with a crew’s styles, which leads to low-quality outputs. With a scriptwriting team onboard, it is easier to make changes on the fly and clarify scenes to be shot for maximum efficiency and quality.

Make sure they understand the marketing funnel

There is a difference when it comes to making a corporate video and a movie. Corporate videos have an end goal of the consumer purchasing the product being sold. Movies are meant to entertain anyone who watches them. With the end goal being a purchase, corporate video production aims to encapsulate the viewers and strike them with an “I need this” thought. This is more complicated because there is often a time frame being pushed, otherwise, consumers may skip the video altogether and reject your product. This means more details in a short span of time. 

Make sure you can trust them to take control when needed

In the business world, owners will find that “time is money.” This is especially true as a growing company would require an owner’s hands to be on the ball at all times, managing a plethora of issues and projects. Having to deal with multiple things asides from your own tasks will tire you out, which is why trustworthy media teams are important. 

Having a video production company that knows their way around the arena can ease a few pounds off your shoulders to do other things. A good crew will be able to manage requests you have with some captivating cinematography practices that they have learned throughout the years. 


The corporate world is undoubtedly competitive, but the positive side is that there are many tools to override this arena. Videos are something that people find interesting, which is why investing in brand campaign media is strongly advised. 

We are a Manchester-based video production company that specializes in growing businesses through digital media. Get in touch with us to learn more about our line of work today!

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