Video Ink – Steps That Will Ensure Your Video Marketing Success


Are you thinking of using video marketing to catch up with the competition? When done right, video marketing is an effective way to share your content with your target audience. After all, it is more engaging to see people talking about or making use of a product. This can be a surefire way to make sales or garner engagement from your market.

However, it can easily turn into a waste of money if you cannot create professional-grade content that connects with your target market. This is where partnering with a reliable digital marketing agency comes in handy.

In this article, we will run you through the ways you can ensure the success of your first video marketing campaign.

A Quality Script Is Key

Not anybody can be a scriptwriter for a video marketing campaign, as this is a substantially different form of writing. The writing has to be clear and concise with a flow that is easy to listen to.

A professional scriptwriter can pare down the most important aspects of your campaign and convert that into a video script that is easy for your audience to understand. Some key points to consider when creating a script include:

  • Key points you want to convey to your audience
  • Your brand identity
  • The target market of your video
  • The tone you want your video to be in

Invest in the Right Equipment

While people in video production may often say, “we can fix it in post”, this is often easier said than done. It is way better to get the video and audio necessary recorded properly instead of trying to modify it in post-production.

You will need to get high-quality microphones that can record your audio in a single take and proper video equipment, which you can rent if you cannot afford to buy it.

While you can use your smartphone to shoot short videos and live videos, it is not enough for professional video marketing.

Tie Your Videos to Your Marketing Strategy

What can your audience do after watching your video? Make sure your video is tied to the rest of your marketing strategy. It may lead your audience to your website for purchases or your social media accounts for inquiries and brand awareness.

When paired with a comprehensive marketing strategy, you are likely to engage with your customers and boost sales through video marketing.

Engage in as Many Venues as Possible

Before uploading your video, it helps to engage your current followers and inform them of what’s coming. This builds anticipation for your video and more engagement with your existing followers. 

You can then upload your video to as many platforms as possible, putting into consideration the types of audiences in each platform. You can also promote these through paid advertising and share them in groups or discussions that you feel are relevant to the message of your video.

Keep them Short and Concise

Although video marketing is highly engaging and can convey a large amount of information all at once, your customers aren’t going to watch a lengthy video. For social media video campaigns, you are better off with a short 2-minute video instead of spending a larger budget on a lengthy 30-minute video. 


While video marketing is an effective tool to reach your audience and boost your sales, it can also be a waste of money if you don’t do it right. Make sure to invest in the important aspects of video production and marketing to ensure the success of your campaign.

Are you looking for video production services in Manchester to help you with your video marketing campaign? We at Video Ink can help you create scroll-stopping video content that will engage your target market. Head on to our website to learn more!

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