Nowadays, engaging in content marketing is a must for many companies because people are always looking for solutions to their problems. Naturally, having a website and a social media presence is necessary for these companies because people expect information to be available with just a single click or tap. There are many ways to engage in content marketing, but one of the more effective ways is through video.
Videos are more effective than text because they are more engaging. While they take more resources to create, the payoff will be excellent because it can spark a conversation. Consequently, posting your videos on your social media channels serves as a great way to promote your business, which can attract more customers.
However, video marketing on social media isn’t an easy thing to do. For this reason, we list down some of the best practices when doing video marketing on social media. These include:
#1 – Use Clear and Compelling Titles
The first and foremost thing you need to do is come up with a title. The title will determine whether or not your viewers will stay to watch the rest of the video. Some of the most important factors to consider will be the message, the tone, and the context. It should be short, direct, and to the point. The most effective titles are between 33 and 65 characters. Aside from that, it should be catchy and easy to remember.
#2 – Include Cover Images to Entice Clicks
The first thing that you may want to do is include a cover image that is compelling enough for your viewers to click on. Remember that the cover image is the first thing people see, so you have to make sure that it is the most eye-catching. You may also add several graphics and visual elements to make it even more eye-catching and attention-grabbing.
#3 – Add Subtitles and Text Animations
Apart from the title and the cover image, you may also want to add subtitles and text animations. Subtitles are handy, especially when you want to create better brand awareness. Most of the videos today have sub-titles. This would ensure that your audience will be able to understand the content even if they have a slow internet connection or have their volume turned off. Text animations are also good, especially when you want to add more graphics to your video. However, these animations should be simple so that your viewers won’t feel overwhelmed while watching.
#4 – Give Viewers a Reason to Keep Watching
Incentivising viewers to watch the entire video is one of the best ways to ensure that the video goes viral. There are many ways to do this, even if the incentives are simply appealing. For example, you can start by asking a question and then answering it further in the video. By doing this, you will be able to keep your viewers engaged.
It also helps preview the main message in the first few seconds of your video. By doing so, you will be able to attract your audience to watch the rest of your video.
#5 – Include Comprehensive Statistics in Your Video
Statistics are one of the most effective ways to prove your point. If you want to be persuasive and engaging, you should make sure that you include statistics in your company’s videos. This way, you will be able to convince your audience to stick around and watch the rest of the video. You may also include data graphs and other visual aids that support your main topic.
#6 – Include a Clear Call to Action at the End
Finally, you need to include a clear call to action at the end of your video. This is when you would be able to tell your audience what they should do next. Whether to take any action or to subscribe to your channels, you need to make sure that you give your viewers a reason to do so.
With these tips in mind, you will have a better chance of creating a compelling and engaging video that will go viral. Remember that the key to success is to provide the most valuable content to the people who are watching your videos. Do this, and you will be able to grow your social media audience.
Video Ink provides top-quality services for video production in Manchester. Our professional videographers use high-quality equipment, so we can guarantee that our comprehensive video solutions will allow you to stand out from the competition. Reach out today and allow us to develop your strategy!