5 Reasons Why Video is Best for Social Media Advertising

Unless you’ve been asleep or staring at a brick wall the past few years, video has become the Godfather of social media advertising. The people demand it! Why?

1. 87% of consumers engage with brands after watching a Social Media Video via YouTube / Google.

Wow. Videos are just awesome at driving brand awareness and more sales, because they are the most engaging type of media, certainly with “millennial’s” and the younger generation. After discovering a product on YouTube/Google feeds, 87% of people take action. This figure is rising as more marketers turn to video as their Numero Uno of social media advertising…

2. 93% of marketers say video gives them a good ROI, with major lifts in awareness, understanding and sales.

Which is why so many marketing teams, business owners and entrepreneurs are turning to social media video advertising to engage more people and turn them into loyal customers. Because of this marketing drive, consumers almost expect there to be a video about a product or service. Simply put, if your business isn’t using video in a campaign, you’re turning potential customers away.

See this plus many more stats here.

3. 78% of people prefer a short video

When learning about a product or service, 78% of people prefer a short video (vs 9% who prefer text). It’s much easier to consume the required information during a video, as well as getting a real feel for the brand, their products and offering. For social media advertising, video ads outperform text or imagery based social ads by a large margin. 

4. 88% of video marketers say video helps generate leads

Oh golly! According to Optinmonster (a website pop up software), video marketers get 88% of video marketers say video helps generate leads, and 84% say it directly increases sales.

Who reads brochures these days? I’m not sure what you think, but 66% more potential customers than usual sounds like a worthy investment. At an educational point of view – video allows you to connect more intimately with your customers and give them everything they need in a personal, interactive way.

5. Short-form video delivers the highest ROI

You could have the best product in the world ever made but it’s worth nothing if your customer doesn’t take action.

Short-form video delivers the highest ROI of any content format, and marketers are doubling down on it in 2025. This is because the combination of imagery, music and dialogue is instantly more memorable – communicating directly with the viewer. Using video at the centre of your social media advertising campaign is a a surefire way to get attention, and more clicks!

Improve your social media advertising with video

Video provides obvious benefits to any social media advertising campaign. It engages and influences customer behaviour more than anything.

A lot of business owners and marketing professionals can find video quite daunting. How to make the video? What to include? The way it will look? Who to target? Get results?

At Video Ink, we create bold, cinematic campaigns designed for performance. If you’re ready to level up your social media advertising, start with Video Ink – video production Manchester.