What Is the Significance of a Corporate Video to a Business?

Creating a successful business requires more than the product or service you offer. A vital element of success for an organisation is how well it conveys its message to potential customers and employees. This is where corporate video comes in. 

A corporate video is a powerful marketing tool used by businesses to give their audience insight into the company’s culture, values, products, and services. This blog will explore the importance of corporate video and how to make one for further success.

Importance Of A Corporate Video

1. Improved Brand Awareness

By implementing this form of creative communication, businesses can improve their visibility and customer recognition across multiple channels and platforms. Corporate videos are the perfect tool to gain visibility and name recognition in the competitive market.

Having a corporate video allows businesses to showcase their services and products in fresh ways, which can help them stand out from the competition. With corporate videos, businesses can introduce their company, tell their story and showcase their products and services creatively and engagingly to help customers understand what they offer. 

2. Reach a Larger Audience

Videos have been proven more effective than text when conveying information quickly and emotionally, making them incredibly useful for gaining customer attention. Corporate videos can be posted on social media, video-sharing sites like YouTube, and other popular websites to increase their reach.

3. Improved Customer Engagement

A corporate video can enhance customer engagement by providing a platform to promote your business and build relationships with existing and potential customers. It allows you to showcase the values, mission, goals, and products/services in an authentic way that resonates with viewers.

How to Make a Corporate Video

1. Make a Plan

Making a plan for creating a corporate video is essential to ensure that the video will effectively communicate the intended message. The plan should include objectives, target audience, budget, key messages, and required resources.

2. Think of a Relevant Story

A crucial part of creating a successful corporate video is having a relevant story. A good story will drive engagement, help viewers identify with the message, and ensure that the video resonates with its intended audience.

When thinking of a relevant story for a corporate video, it’s essential to consider the purpose of the video. For example, suppose you’re creating a recruitment video. In that case, the story should focus on the positive aspects of working for your company, such as opportunities for growth or employee well-being initiatives.

3. Determine Your Corporate Video’s Purpose

Your corporate video’s purpose is to communicate your company’s message and attract new customers or keep those you have. To do this, you need to consider the following questions:

  • What are your company’s core values?
  • What does your company want people to think of it?
  • Who is your target market?
  • What does your target market want to know about your company?
  • What are your company’s goals?

Once you have identified these questions, you’ll be able to create a video that reflects your brand and communicates your goals clearly and concisely.


For businesses of all sizes, corporate videos are an efficient marketing strategy. Customers love relationships with companies more than anything else, and video is undoubtedly the best platform for starting these encounters.

If you’re searching for corporate video production companies in Manchester, look no further than Video Ink! From conceptualisation to production, we will take care of everything from start to finish, ensuring that your video project arrives on time and with the utmost quality! Contact us now!

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