Our modes of communication and information consumption have shifted dramatically since the advent of social media. Due to this, the most successful content marketers deliver content across multiple social media platforms consistently.
Additionally, it is discovered that visual content is more likely to be shared and attracts more attention than text-only content. As a result, video is an excellent medium for promoting brands and campaigns.
Here are reasons you should use video for your social media campaigns:
1. They Can be Optimised for Search Engines
Nowadays, video is the most popular search engine result. Google searches videos more often than it does text. For example, closed captions and URLs effectively rank higher than other SEO practices.
As video becomes more popular, users are attracted to it. You can create a video that users can watch as a stand-alone and then share by taking advantage of this trend.
2. They Can Drive Conversions
Unlike text-based social media posts, viewers are more likely to take action after watching a video. Take advantage of eye-tracking studies to see where a user’s attention will naturally fall on a video and then take action there.
Identify specific calls to action, such as “Click here to sign up today” or “Like our Facebook page to see more!” to encourage users to take action and convert.
3. They Can Innovate Your Brand’s Online Presence
When you post a video to Facebook, the most popular social network, your content will instantly appear in followers’ newsfeeds.
Rather than just taking a snapshot of your campaign and posting it, create a short video showing your campaign and its features. Users will be able to view a detailed, moving image of your campaign rather than a static graphic.
4. They Can Generate Traffic
Since video is an excellent platform for creating interest and sparking curiosity, it is a great way to promote your content. When people are attracted to the video, they are likely to click on it and visit your site.
5. They Are Useful for Brand Exposure
Video marketing is one of the most used digital marketing tactics. In fact, sales increase by 97 per cent when a brand makes a video.
With the help of video, brands can create a clear, distinct vision. Additionally, it helps the brand connect with the audience in an entirely new way to create brand awareness and exposure.
6. They Are Useful for Grabbing Attention
In a world where there are thousands of movements, messages, and special offers competing for a user’s attention, it’s no wonder that video is a great way to spark a user’s curiosity and generate interest.
Videos tend to capture user attention. After all, who wouldn’t want to watch a two-minute video about a product rather than read about it on the company’s website?
7. They Are Useful for Maintaining Frequency and Consistency
When you create a video, you can excitingly tell a story. You can also convey important information to the audience to draw their attention.
When people watch a video, they are more likely to remember the shared information than if they read it. Brain imaging studies show that when people are exposed to visual information, they are more likely to retain it.
Videos are a great way to attract an audience to your content and promote your campaign. When you combine video with your social media campaign, you have the opportunity to reach a larger audience and generate more interest in your campaign.
Our company, Video Ink, can assist you if you require corporate video production in Manchester. With our strategic thinking, we can make any video project work to your needs. Contact us today!