Social Media Video Campaign for Slick Gorilla
Service: Social Campaign
Industry: Beauty / Fashion / Lifestyle
Location: UK
Turnaround: 1-day shoot | 2-week post
Deliverables:
- 3 x Hero Social Edits (60s)
- 12 x Social Cutdowns (6 x 15s Reels, 6 x 30s Posts)
- Stills
🎯 Our Brief for the Slick Gorilla Social Media Video Campaign
Slick Gorilla is a UK-based men’s grooming brand known for its bold, fashion-forward attitude. They needed a social media video campaign that didn’t just showcase products – it had to reflect a mindset, a lifestyle and a cultural shift in how men express confidence.
They came to us with a bold ask: create scroll-stopping social media video campaign that connects. Not just slick visuals (though we delivered those too) – but emotionally charged storytelling for a disruptive grooming brand rewriting the rules.
Whether it was launching a flagship product, building deeper brand affinity or showcasing transformation in action, they needed content that turned heads & drove results.
This wasn’t about following trends. It was about setting them.
🎬 The Shoot
We hit the ground running with a smart strategy and crystal-clear creative roadmap – designed to deliver maximum emotion and agility in a single, power-packed day of filming.
But this campaign wasn’t just about aesthetics. It had to feel real. So we built the entire shoot around authenticity and intention. No actors. No hype. Just real people expressing themselves on their terms.
Every detail – from styling to set design – reflected Slick Gorilla’s identity: bold, confident, unapologetically individual. We kept the visuals raw and cinematic, capturing not just faces, but movement, attitude & energy.
Production Highlights:
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Raw, authentic storytelling with real users – no scripts, just truth.
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Candid, cinematic visuals rooted in self-expression and confidence.
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Content crafted to be aspirational, relatable and instantly watchable.
Every angle, every frame, every moment was engineered to connect with clarity, creativity and purpose.
🚀 The Output
From hero films that stopped the scroll to a whole bank of assets optimised for every channel – this was a social media video campaign built to move fast and hit hard.
Deliverables:
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3 x Hero Social Edits (60s)
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6 x 15s Reels
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6 x 30s Posts
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High-quality stills for ads, site, and socials
Platforms:
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Instagram grid & Reels
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Paid YouTube Pre-roll
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Meta Ads & Email
One shoot. Multiple edits. Maximum impact.
💥 The Impact
This wasn’t just a content drop – it was a brand-defining moment.
Our social media video campaign helped Slick Gorilla:
✅ Drive a 25% uplift in online sales within the first 6 weeks
✅ Strengthen their identity as a fearless leader in men’s grooming
✅ Build real emotional engagement with their audience and loyal followers
But the true impact went beyond numbers. The campaign became part of the brand’s story – bold content that their audience shared, reposted, and talked about. The assets weren’t just ads; they became cultural touchpoints that reinforced Slick Gorilla’s fearless personality in a crowded marketplace.
It wasn’t just short-term buzz – it delivered sustained value. The modular edits and stills fuelled their paid and organic strategy for months, giving them fresh momentum without another shoot. That level of efficiency matters for fast-moving brands that want more from every shoot.
That’s the power of a bold social media video campaign. It doesn’t just fill a feed – it fuels growth, visibility and long-term success.
When you’re ready to create a campaign that inspires, connects and converts, we’ve got you covered.
Want to make your brand unforgettable? Discover our Social Media Video Production services with Video Ink – a bold video production company in Manchester.
Our team blends strategy, storytelling and cinematic craft to deliver campaigns that not only look powerful but also perform across every platform and every audience touchpoint.
