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Pulseroll

On set shooting cinematic fitness tech video production for Pulseroll in Manchester.

Fitness Tech Video Production for Pulseroll

Pulseroll’s Mission to Own the Recovery Space

Service: Product Launch
Industry: Fitness Tech
Location: Manchester, UK
Turnaround: 2-day shoot | 2-week post

Deliverables:

  • Brand Hero Film (60s, 30s, 15s)

  • 8 x Product Promos

  • 8 x 15s Social Reels

  • 8 x 30s Story Edits

  • 6 x Athlete Testimonials

  • 60 x Stills

🎯 The Brief for Our Fitness Tech Video Production

Pulseroll had one clear goal: own the recovery space.

As a challenger brand in a competitive market, they weren’t just launching products – they were making a play for leadership.

With a new range of cutting-edge vibration recovery tools, Pulseroll needed content that felt like a brand evolution – not just another campaign. It had to land emotionally and hit commercially.

Sharp storytelling. Athlete credibility. Scroll-stopping visuals.

We were all in.

🎬 The Shoot

This wasn’t content for one moment – it was content built for momentum. From a single production Pulseroll walked away with a suite of assets that slotted seamlessly into every part of their strategy.

Fitness tech video production highlights:

  • Captured powerful testimonials from elite athletes, diving into their training, recovery and performance routines.

  • Shot GB athletes in action – from explosive workouts to post-session recovery, showcasing Pulseroll tools in authentic use cases.

  • Crafted cinematic hero scenes with a gritty, high-performance edge – built to resonate with fitness lovers, pros and weekend warriors.

  • Delivered a tight, multi-day shoot with detailed pre-production, fast turnaround and full alignment across deliverables.

This wasn’t product-first – it was people-first. Because when recovery matters, the story has to be human.

🚀 The Output

Built to scale. Designed to convert. From the scroll to the shop, every asset was engineered with platform-native performance in mind.

Deliverables included:

  • Hero films (60s, 30s, 15s) optimised for paid + organic

  • 8 x Focused Product Promos to showcase features

  • 8 x Short-form Reels + 8 x Stories for IG + TikTok

  • 6 x Athlete Testimonial Edits (real voices, real proof)

  • 60 x High-res Stills for campaigns, socials + e-comm

Every frame was crafted with intention from warm-up to wind-down. The result was a visual identity that didn’t just showcase the product – it embodied the lifestyle.

One shoot. Multiple formats. All built to perform.

💥 The Impact

Our fitness tech video production for Pulseroll wasn’t designed for one moment — it was built for lasting momentum. From a single shoot, Pulseroll gained a versatile content suite that fuelled every channel of their marketing:

✅ 300% sales uplift in just two months
✅ Strengthened brand credibility against established competitors
✅ Boosted trust and proof through authentic athlete advocacy
✅ Positioned Pulseroll as the go-to name in recovery culture

But the true impact went further. The campaign helped Pulseroll own the fitness tech conversation online with content that educated as well as inspired. By showing athletes using the products in real-world recovery routines, we delivered proof that their tools weren’t just innovative, they worked.

The modular content gave Pulseroll longevity too, powering months of campaigns without reshooting.

Beyond the numbers, this campaign shifted brand perception. Pulseroll became more than a product brand – they became synonymous with recovery itself. Athletes weren’t just endorsing the tools – they were living them.

That’s what powerful fitness tech video production delivers: energy, authority, and content that keeps working long after the first scroll. Pulseroll didn’t just launch – they arrived, and they took the spotlight.

Ready to energise your brand? Discover our Sports Video Production services with Video Ink – a bold video production company in Manchester.

From gyms to global campaigns, we create fitness content that drives action and loyalty.

Our team blends creativity, strategy and cinematic craft to design campaigns that look incredible and perform across every platform, audience and launch.