6 Things to Know to Produce an Effective Corporate Video
Want to avoid a corporate video disaster? There is nothing more frustrating than getting halfway through producing a corporate video and something going wrong. You’ve invested time and money, and now you’ve got to start all over again.
It’s easy to get caught up in the excitement of getting started on your corporate video project. Before you know it, you’re knee-deep in footage and rapidly approaching the deadline. Without careful planning, it’s all too easy to end up with something that’s nothing short of a disaster, perhaps even worse than no video at all.
With that, here are some effective ways you can avoid disaster:
1. Set a Clear Goal
What is the goal of your video? Think about this carefully. For example, if your goal is to increase brand awareness, your video should introduce who you are as a company. Or if you want to increase your ROI, the video should be focused on your products and services. Having a clear goal is crucial to your corporate video production, so set this first before anything else!
2. Prepare a Powerful Script
When producing a corporate video, you need to capture the attention of your target audience. Whatever type of video you’re producing, a script is essential. Put together an effective corporate video script, and as much as possible, have an expert do it.
3. Keep It Straightforward
We’ve seen many corporate videos overloaded with so much information that people stop watching a few seconds into the video.
You are aware that people’s attention span is short, which means that when producing corporate videos, it’s essential to keep them short and straightforward. That way, your viewers won’t exit the video because they are bored or the information is simply hard to digest.
4. Make Sure Your Video Is Short
As mentioned, our attention span is only short, which is why it makes a lot of sense to create short videos for your target audience. We can’t stress this enough—corporate videos must be short and sweet. Customise your video and content based on the platforms where you will upload to it as well. That way, you get to produce the right corporate video that people will watch.
5. Choose the Right Music
Producing corporate video is exciting, and it’s easy to get carried away. For one, many people tend to go all out with the music that it messes up everything. Remember, the music needs to complement the video and its message. With that, the music shouldn’t be distracting at all. You should keep in mind that the viewer should almost not be aware of the music.
6. Pick the Right Voice-Over Actor
In the case you need a voice-over actor, make sure you pick the right one as they can make or break the video. So, when choosing one, go for someone with a voice that will suit your company’s tone and someone with a voice that viewers will love hearing.
Create the Best Corporate Video
Corporate videos are an amazing way of informing your audience. Knowing these tips will help you produce a powerful corporate video that will help you achieve the results you want. It’s also a good idea to seek the help of professionals to ensure you get to have the best corporate video for your company.
When it comes to corporate videos, you only want the best for your company. Video Ink is a reputable corporate video production in Manchester that can help you make the perfect corporate video for your brand. Contact us today to enquire!
