8 Popular Video Types That Can Help Grow Your Business

video production

It is no secret that video production has become a huge part of successful digital marketing. In order to gain traction in your industry and continue growing your business, you must invest in brand videos that can effectively engage your audience. 

In this article, we have compiled a list of popular video types you can utilise to promote your enterprise and establish a solid clientele. 

1. Explainers

Explainer videos efficiently communicate all the important details of your product or service to your target audience. They can discuss topics relevant to what you are offering and make your potential clients more interested in your brand.

2. Social Media Videos

HubSpot says that 55 per cent of online consumers watch videos on social media. This is why creating interesting videos that share your values and solutions with your target audience can have more impact when you post them on your social media platforms. Short but catchy videos effectively build brand awareness and customer trust because of their relatability and ability to boost conversion rates. 

3. Facebook and Instagram Ads

Targeted advertising on your social media accounts is a cost-effective way to market your product or service. Rather than explaining your offering through text, make use of the power of visuals and put up engaging video content specifically for Facebook and Instagram users. 

4. LinkedIn Ads

LinkedIn is a wide-reaching platform you can utilise to grow your business. In marketing through this channel, you can create videos showing previous customers who are happy with your product or service and urging other people to purchase what you are offering. Feel free to highlight the specific benefits your product or service brings, as these are what will appeal to your target audience. 

5. Video Resumes

Video resumes are a concise content form that lets your visitors know more about your brand and its objectives. This video type is beneficial for start-ups and small businesses that aim to introduce themselves to the industry and attract potential customers. 

6. Internal Communications

Internal communications tools such as Bambu help you save on marketing expenses and boost your exposure by utilising the reach of various stakeholders in your organisation. 

7. Onboarding Presentations

Instead of traditional hiring processes that take too much time and effort, organise all necessary onboarding content into an engaging and informative video. This helps streamline your hiring and onboarding processes and lets you focus precious time on other important aspects of your enterprise. 

8. Sales and Launch Videos

Presenting cohesive and interesting content is crucial to appealing to your target audience and turning them into paying customers. Videos are a great marketing tool you can use to make this happen.

Innovative 30-second videos for a campaign or product launch of your business are heavily impactful in increasing brand awareness and driving profits. Employ the help of video production professionals, and you’ll see significant benefits to your enterprise. 


To reap the full rewards of video marketing, invest in talents who can shoot and produce outstanding videos that your target audience will enjoy watching. No matter what type of video to create or what style you use, the most important thing is to know exactly what you want to convey and work with professionals who are proficient in the principles of video production. 

Are you looking for a video production company in Manchester? Video Ink is here to help. We are a disruptive, strategically powered video production outfit dedicated to meeting your business’s needs. Contact us today!

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