6 Mistakes to Avoid When Making an Explainer Video

An explainer video can help your video marketing strategy by providing a clear and concise explanation of your product or service. By doing so, you can help potential customers understand what you offer and why they should consider using your business. Additionally, an explainer video can help build trust with your audience by showing them that you are an expert in your field. But for your explainer video to be a success, it’s important that you avoid these common mistakes.

1. Forgetting Your Target Audience

When creating an explainer video, it’s essential that you keep your target audience in mind. After all, your explainer video is for them, so it should be tailored to their needs. Consider what information your target audience needs to know and make sure that your video covers it. Additionally, think about how you can best reach your target audience. For example, if you’re targeting businesses, you may want to distribute your video through business channels or post it on your website.

2. Making It Too Long

Your explainer video should be short and to the point. After all, you don’t want to bore your audience or lose their attention. Keep your video under two minutes, and make sure that every scene serves a purpose. If you find that your video is getting too long, consider breaking it up into multiple videos.

3. Not Having a Call to Action

Your explainer video should have a strong call to action. Otherwise, your audience may not know what to do next. Make sure that your call to action is clear and concise. Additionally, consider using a call to action that encourages your audience to take action immediately. For example, you may want to include a discount code or a link to your website.

4. Failing to Optimize Your Video

If you want your explainer video to be a success, you need to optimize it for search engines. This means including keywords that your target audience is likely to search for. Additionally, you’ll want to include a call to action and a link to your website. By optimizing your video, you can help ensure that it appears in search results and that potential customers can find it.

5. Failing to Plan

If you want your explainer video to be successful, you need to plan ahead. You’ll need to come up with a script and storyboard so that you can ensure that your video tells a cohesive story. Additionally, you’ll need to determine who will be responsible for creating the video and how you’ll promote it. By planning ahead, you can help ensure that your video is a success.

6. Undervaluing the Power of Video Editing

If you want your video to be successful, you can’t just shoot a video and post it online. You need to edit your video to ensure that it is high-quality and tells a cohesive story. Video editing can be time-consuming and challenging, but it’s essential if you want your video to be successful.

Final Thoughts

In conclusion, a well-made explainer video is a powerful tool that can help you boost your video marketing strategy. By providing a clear and concise explanation of your product or service, you can engage with your audience and persuade them to take action. When used correctly, explainer videos can be highly effective in driving conversions and generating leads. So, make sure you avoid making these explainer video mistakes.

Create an engaging explainer video for your video marketing campaign with the help of Video Ink. We are a video marketing agency in Manchester that helps you plan, create and launch stunning video content that gets epic results. Get in touch with us today!

© Video Ink Ltd [2023]. All Rights Reserved.

Looking for our music video service?