4 Common Mistakes on Video Editing You Must Avoid
As the world of social media continues to grow, so does the demand for high-quality video content or video marketing.
If you’re planning on creating videos for social media, you should avoid a few things if you want to produce quality content that will engage your audience.
Here are four mistakes to avoid when editing videos for social media:
Using Jump Cuts
In social media videos, jump cuts are frequently used, which is almost always a mistake. They tend to decrease engagement levels because they are jarring.
Jump cuts should be avoided by inserting cutaways to B-roll instead of using them between clips. The best option, however, might be to crop and reframe one clip so that it has a different visual appearance from the other if you don’t have any B-roll footage to cut to.
Breaking Up The Audio
You must remember that the audio is a video component, despite how much attention you pay to the video’s cutting. Beginners frequently try to time the video transitions perfectly and cut the audio in the middle of a sentence, a word, or another sound.
The good news is that you can easily avoid making this mistake by editing your video with the audio on. If you can’t find a good time to combine the audio and the video, you can always use an L cut or a J cut to keep the piece flowing.
Combining Inconsistently Styled Videos
When you combine unevenly sized video clips, their contrast can be quite startling. In this regard, joining clips with various aspect ratios, orientations, frame rates, or resolutions is among the more obvious errors.
The horizon’s position in a scene, the balance of the colours, and other factors are also covered by this rule. If you want your social media videos to be smoother and more interesting, try to make them as uniform as possible.
Leaving Video With Flash Frames
A flash frame is a brief segment of a video that is unintentionally included when cut. They briefly “flash” onto the screen because they are still in the video, which, as you can imagine, is very startling and perplexing.
The best way to ensure that your social media video is free of flash frames is to inspect it regularly and thoroughly.
You could scroll through the region near the cut frame by frame to ensure there aren’t any stray frames, but in most cases, this isn’t necessary, and you should be able to see even a single stray flash frame.
It depends on whether you prefer to use a video trimmer first to remove the segments you don’t want before editing and cutting your social media videos. Sometimes the latter is more useful; for example, you could use the online cut video web app.
If you can avoid the mistakes above, the effect on your social media videos should be fairly obvious. Following that, you can try various cutting styles and techniques to hone your abilities and polish your skills.
Lastly, if you want the time and effort in video editing to be delegated to improving your business processes, leave the video editing to professionals. You may always hire a video production agency in Manchester to do the work for you.
Conclusion
There are key things to avoid when editing videos for social media. First, don’t make the video too long—people’s attention spans are shorter on social media than when watching television. Second, don’t make the video too sales-y—you want to keep people engaged, not turn them off with a hard sell. Finally, ensure the video is high quality—poor quality videos will reflect poorly on your brand. If you want high-quality videos, you may opt to hire video production services in Manchester.
Video Ink, one of Manchester’s top video production companies, can assist you in producing the best videos you can use to market your business. The best way to increase your company’s success is to do that. Contact us if you’re looking for video production services in Manchester!
