How to Make Explainer Videos That Stand Out

As technology advances, so do the ways in which customers consume information and make purchasing decisions. Brands need to keep up with the times by creating explainer videos that are modern, informative, and engaging.

Here are a few tips for creating explainer videos that customers will remember:

1. Keep It Short and Sweet

As the saying goes, shorter is almost always better when it comes to explainer videos. That’s because people have really short attention spans, and you want to make sure your video is attention-grabbing from beginning to end. Ideally, your explainer video should be no longer than two minutes. Any longer than that, and you risk losing your audience’s attention.

So how do you make sure your video is short and sweet? First, start with a strong hook. Grab your viewer’s attention right from the start with an interesting opening scene or a catchy headline. Then, get to the point quickly. Don’t beat around the bush – get straight to the heart of your message. And finally, end with a bang. Leave your viewers with a strong call to action or a memorable closing scene.

2. Make It Visually Appealing

As the old saying goes, “a picture is worth a thousand words.” The same can be said for video. In today’s digital age, people all over the world are bombarded with an overwhelming amount of content on a daily basis. In order to stand out from the competition, it is essential to make your videos visually appealing.

3. Use Humour

When it comes to marketing, using humour is often seen as a risky move. After all, not everyone finds the same things funny, and you don’t want to end up offending your potential customers.

But done right, humour can be an extremely effective way to connect with your audience and make your brand more memorable. After all, people are more likely to remember something that made them laugh.

4. Be Relatable

We’ve all seen those explainer videos that are so dry and boring, that they make our eyes glaze over. Or worse, we can’t even understand what they’re trying to say. If you’re creating an explainer video for your business, you need to make sure it’s relatable to your audience.

If your explainer video features characters, make sure they’re relatable to your target audience. For example, if you’re targeting stay-at-home moms, your characters should be moms who are juggling work and family life. If your explainer doesn’t utilize characters but instead focuses on scenarios, then a relatable scenario would work.

5. Tell a Story

Stories are a powerful way to connect with customers. They help customers see your business as more than just a logo or a website – they help customers see your business as a living, breathing entity.

When you tell a story, you give your customers a way to connect with your business on a personal level. And when customers feel an emotional connection with your business, they’re more likely to become loyal, lifelong customers.


Creating an explainer video is a great way to introduce your product or service to potential customers. When done correctly, explainer videos can be highly effective in terms of both engagement and conversion. By following these tips, you can create an explainer video that customers will remember.

If you want to make an explainer video that brings in more customers to your business, you’ll need help from a reliable manchester video production agency. That’s exactly what Mighty Hero is here for. With our help, you can unleash powerful video content that tells a story and drives results. Whenever you need corporate video production in Manchester, we are the ones to call. Reach out to us today!

© Video Ink Ltd [2023]. All Rights Reserved.

Looking for our music video service?