3 Key Video Marketing Trends to Watch Out for in 2022

Among the different forms of marketing that are widely used by brands, creators, and businesses all over the world, video is an excellent medium anyone should watch out for.

Today’s online consumers have a strong penchant for moving pictures, and their attention spans are growing shorter each year, making video more effective than ever. Nowadays, experts and veteran marketers have been backing video marketing as the “next big thing” in modern media. 

The Rise of Video Marketing in 2021

Video marketing has quickly risen to be one of the most dominant ways of interacting with consumers today. According to a report by Hubspot, 86 per cent of businesses indicated that they were using video as a marketing tool in 2021, and 93 per cent of those surveyed say it’s a critical part of their strategy because of the benefits they expect to enjoy.

When it comes to the consumer side of the video marketing spectrum, Wyzowl’s report shows that 84 per cent of consumers have been convinced to buy a product after watching a video. These same consumers are twice as likely to share videos than other types of online content!

By now, you’re probably convinced that video is one of the best forms of online content today. Now that such materials can be found in hordes all over the internet on platforms like YouTube, Instagram, Facebook, TikTok, and Twitter, it’s clear that they’ve made their mark on the modern marketing landscape. 

Video Marketing Developments to Watch Out For

If you’re looking to give your digital marketing strategy the boost it needs for surefire success, then you’ll need to be especially mindful of how you use video. To help you get ahead and leverage past, present, and future insights to your advantage, you must be ready for the projected video marketing trends in 2022. 

Now that you’re on the lookout for new developments to capitalise on for your digital marketing strategy, chances are you’ve pondered on the routes you’ll take next when building your approach. Fortunately, there are a few key developments that are slated to set the pace for video marketing in the near future, some of which you can use starting today: 

1. Vlogs

This may be an obvious entry, but most creators still don’t understand the one factor that makes it work so well: it uses the power of brand storytelling to any creator’s advantage. 

When you use vlogs to tell stories, it’s easier to keep your audiences engaged, connect with consumers, and develop your brand personality simply because it’s easier for viewers to listen. Mastering the art of vlog-aided storytelling allows creators to position the brand as the main character to hook customers in for conversions.

2. Live Videos

While live videos are definitely not new, the COVID-19 pandemic has shuttled them to utmost importance thanks to their role in aiding the transition from in-person to online interactions. 

Working as a digital substitute for live events and experiences, live videos have evolved ten-fold in a short span of time, and it has become one of the strongest mediums today. Through the help of a creative force like Might Hero Video Agency, you’ll be able to bridge the gap between your brand and consumers long after 2022! 

3. AR and VR Content

Like live videos, AR and VR content have managed to make an impact in today’s media-consuming market thanks to a need arising out of the pandemic. And it’s here to stay.

Riding off traction generated by hard shifts in consumer lifestyles, AR and VR experiences work as an effective means to help buyers get up close without the need for personal contact. If you have a product, service, or event that you want your market to see and feel, even if they’re halfway across the world, then this trend is something to keep in mind.

Conclusion

Today, video marketing stands as one of the most crucial components that marketers need to watch out for because of the impact it bears, especially in trends for 2022 and beyond. If you leverage these trends to your advantage, you’ll be able to take your business to the next level.

Video Ink is a digital marketing agency that offers video production services in Manchester for businesses that want to succeed. If you want to boost your online advertising efforts but don’t have the skills or time to do so, get in touch with us today so we can get started!