How to Transform Your Video Production Project for the Holidays

The festive season is quickly approaching and for many business owners, it’s the perfect time to try different creative opportunities to boost marketing strategies and sales. And a marketing tool you might want to focus on is video production. 

Video production projects can benefit different businesses. And depending on the industry, a video production company will practice various techniques that will help you reach your business’s holiday sales goals. 

If you’re curious about how you can transform any video project for your company during the holidays, keep reading. This article is our how-to guide to help you transform your video production project for the holidays. Let’s get to it!

1. Holiday concepts

If you’re starting from scratch and you’re trying to produce a video for your products that’s perfect for the holidays, develop a creative concept that would merge both ideas to create a persuasive video production project.

For example, if your product is a food item or beverage, why not create a concept that involves people getting together and enjoying each other’s company during the holidays. By making your concept relatable, people will be drawn to your video, making them more curious about your products and services.

2. Include holiday elements

Nothing screams “Holidays!” more than adding holiday elements, such as a festive border and holiday effects, into your video projects. Some common holiday elements you can include are Christmas lights, ribbons and wreaths. These simple edits can quickly transform your video while accentuating the focus of the project. 

It’s best to work with a reliable and creative video production company to help incorporate these elements into your project so that there’s proper balance and that your company and products are still the main focus. 

3. Snow effects

One of the first things people think of when they hear about the holidays is snow. The winter season is a great middle-ground for people who celebrate the holidays differently, and because of that, it’ll be a good idea to incorporate a winter theme to make your video more inclusive. 

As long as your service area gets snow during winter, snow effects on your videos would be perfect for the holidays.

4. Holiday backing tracks

A fantastic way to add character to your video production during the holiday season is by slipping in a seasonal track in the mix. Whether your video has commentary, a narrative or if you want it to have music, adding a simple, non-copyrighted holiday song will boost the vibe of your video project. 

If you don’t want to add a whole track into your video, you can always opt to include tiny music elements to create a holiday ambience in the video.

5. Custom watermark

In most video projects, companies will always include a watermark to promote brand recall and recognition. And one way to improve your video watermarks is by adding a tiny holiday touch to your branding. 

You can add some lights and snow around your logo, or even scatter some gifts around it. These elements will surely inject some holiday mood to any video production project.


Whether you’re starting from scratch or you want to update an existing video project, you should follow these tips to ensure that your videos are perfect for the holiday season. Besides these tips, you want to work with a video production company that will help execute the best holiday video project for your company that will help you stand out from the crowd this festive season. So, get some ideas rolling and throw in some holiday magic in your videos!

If you’re looking for a creative and strategic video production team, check out Video Ink. We are a video production agency in Manchester focused on creating compelling and powerful video content for social media and business sites and digital and social media services to clients. Enquire now!

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