Facebook advertising is one of the most targeted forms of advertising today. It can connect you to a specific audience, whether in terms of demographics, location, interests, or connections. If you want an opportunity to share your content with the right people, a targeted video ad on the platform is one option you should definitely consider.
However, you should keep in mind that the views, clicks, and conversions you generate from your Facebook video will rely mainly on its quality. If you need some tips on how to create a video that will capture your audience’s attention, here are some to keep in mind:
Facebook Video Tips: 6 Things to Remember
Tip 1: Keep the Video Short
As social media dominates the world with more visual experiences, the average human’s attention span gets shorter over time. On this platform, each second matters. It will only take a user ten seconds to decide whether to continue watching your video or stop. If your video fails to capture their attention during this time, the viewer will likely move on to the next available content. Most users also check how long a video is before deciding to press the play button.
Utilizing short-form videos nowadays is more effective than using long videos. However, the challenge is to capture the audience’s attention and immediately convey the message you want to deliver.
Tip 2: Make the Video Understandable Even Without Sound
Eighty-five per cent of viewers on Facebook watch video content without sound. Make sure that the storyline of your video will still be understandable even without audio. Utilize other elements, such as transition effects, animated graphics, texts, and captions, to make your video work. Also, consider including a visual reminder for them to turn on their sound, which is an effective strategy most of the time.
Tip 3: Showcase Your Product or Service
The best way you can encourage people to purchase your product or acquire your service is to show them these elements in action. If you are selling a makeup product, a creative video montage of women using your products can be an excellent teaser. If you are promoting a resort, show the viewers the experience awaiting them. A fun video that does not connect with your brand or business translates to wasted effort and expenses.
Tip 4: Frontload the Ad With the Important Information
As previously stated, Facebook users have short attention spans. Whenever you create a Facebook ad, always assume that people will not finish watching the whole thing. That way, you can carefully plot where to place the important elements. Take advantage of your video’s first few seconds or minutes and plan where the crucial information should appear. This will ensure that you still get quality views even if they decide to stop watching further.
Tip 5: Carefully Craft Your Video Title
A video thumbnail may catch their attention, but the title will convince them to click and watch. There are two things you should consider when drafting a title for your video ad. It should be catchy and must be keyword-optimized. This will help Facebook’s algorithm find the relevant people for your video ad.
Tip 6: Make Vertical Videos
The days of square videos are long over, and horizontal videos only work on YouTube. For a platform like Facebook, a vertical video is what people prefer the most. Moreover, vertical videos are optimized for their phone screens, giving people a better viewing experience.
Videos are one of the best ways to engage people on social media. Running video ads on Facebook is like hitting two birds with one stone. You can connect with your audience through a platform they love and a medium they enjoy. Make sure to follow these tips to create a highly engaging video to generate good results for your business.
Do you need a video production agency in Manchester to design a Facebook video ad for your brand? Video Ink is an all-in-one video production and marketing service that can do the job for you. Contact us today so we can help you.