How to Create a Video Style Guide for Your Business

Creating a video style guide is essential for any business that wants to maintain consistency and professionalism in its video content. For those of you who aren’t familiar with this, a video style guide is a document that outlines the guidelines, standards, and best practices for creating videos that align with your brand’s identity. It helps to ensure that your videos are consistent and reflect the values and personality of your brand. If you’re looking to put together a style guide for your business, then we’ve got just what you need. Here are some steps to help you create a video style guide for your business.

Step 1: Define Your Brand Identity

Before you begin creating your video style guide, it’s important to have a clear understanding of your brand’s identity. When trying to define your brand identity, it will help to consider your brand’s values, personality, tone of voice, and visual identity. Your video style guide should be aligned with these elements and ensure that your video content aligns with your brand identity.

Step 2: Determine Your Video Objectives

The next step is to determine the objectives of your video content. It’s vital that you identify your target audience, the purpose of your videos, and the key messages you want to convey. Understanding your video objectives will help you to create videos that are relevant, engaging, and effective.

Step 3: Establish Guidelines for Video Content

Once you have defined your brand identity and video objectives, you can start establishing guidelines for your video content. Here are some key elements to consider:


Your tone should reflect the personality and values of your brand. Consider the language and terminology that your target audience uses and ensure that your tone of voice is appropriate for them. For example, if your brand is targeting young adults, you may want to use a more casual tone of voice.

Visual Style

Your visual style should also reflect your brand identity. Consider the colours, fonts, and visual elements that are consistent with your brand. Use these elements consistently across all of your videos to create a cohesive visual identity.

Technical Aspects

Your video style guide should also include technical guidelines for your videos. This includes guidelines for video length, aspect ratio, resolution, and file format. Establishing these guidelines will help you keep your videos consistent, which means that they can be easily shared across different platforms.

Step 4: Create a Video Production Checklist

This checklist should include all of the steps involved in creating a video, from planning and pre-production to post-production and distribution.

Step 5: Train Your Team

Once you have created your video style guide and production checklist, it’s important to train your team on these guidelines and standards. By ensuring that everyone is on the same page, you can maintain consistency and professionalism across all of your video content.

Step 6: Review and Update Your Video Style Guide Regularly

Your video style guide should be a living document that is regularly reviewed and updated. This helps ensure that your guidelines and standards remain relevant and aligned with your brand identity and video objectives.


While it may seem difficult at first, creating a video style guide can be quite manageable as long as you know what you’re doing. Remember to regularly review and update your video style guide so that you can maximise your video marketing efforts.

Are you looking for a game-changing corporate video production agency? Look no further than Video Ink UK. Our team of experts can help you create compelling and visually stunning corporate videos that deliver results. Contact us today!

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