How Social Media Videos Can Greatly Improve Your Sales

Smartphones are so widely used that they have basically become an essential. This is why practically all businesses are using social media as a means to push their products and services to the market. There are many ways to do this, but your best bet is through video. It comes as no surprise that there is a growing need for video production in Manchester.

Video advertisements can contain a lot of audio-visual content in a short amount of time. It’s a great way to showcase your product or service in a creative, attention-grabbing way.

Fast-Growing Audience

Nowadays, it’s rare to find someone that does not have a social media account. Whether it’s Facebook, Instagram, Snapchat, Twitter or even TikTok, practically everyone is on something somewhere. These platforms make sharing videos from other sources incredibly easy, and multiple videos can go viral in a span of a week. Make this work to your advantage.

Let’s take a closer look at some of the platforms and how they can help your brand:

Facebook: By default, video does very well on Facebook’s platform as they push that kind of content regularly. It raises the chances of you getting in front of not just your audience, but a wider number of people in general. Also, there’s a live feature, which means you can interact and even answer questions in real time!

Instagram: This platform is under Facebook as they belong to the same company, which means the preference for pushed video content is similar. You don’t even have to make new content. You can simply push any and all videos you made for Facebook on Instagram! The Story feature is also incredibly helpful. The videos may be temporary, but whoever follows you will get an extra avenue to see what you have to say.

Snapchat: This medium is particularly popular with teens and young adults. If your product or service falls under this target demographic, going viral will be quite easy! Not only are there means for enhanced videos and an instant, global reach; it’s also incredibly convenient to use and monitor.

Twitter: While the platform is text-based, viral content spreads rather quickly on Twitter. The convenience also appeals to all ages, including middle-aged adults and even professionals. A good social media agency in Manchester will be able to help create videos that will stand out from the walls of text.

YouTube: As mentioned above, there are multiple ways to utilise this video platform. Educational videos about your product or service, entertaining ways to present things, and room for video blogs (“vlogs”) that are entirely customisable to your target demographic can all go there. YouTube is also the most popular website for videos, which means practically having the world as an audience with just a few clicks.

Conclusion

A single video can make a world of difference. Make the most of being able to display your product or service with visual cues and accompanying audio. There is an incredible amount of potential customers out there just waiting to see and hear about your product or service.

If you’re looking for the best video production agency in Manchester to assist you with your video needs, let Mighty Hero Video save the day! Reach out to us today to learn more about what we can do for your company.