4 Essential Tips to Increase the Quality of a Video


In today’s digital age, social media platforms are some of the best places for digital marketing teams to advertise using video. Today, YouTube is the best video-sharing platform, with over a billion YouTube users watching over 500 million hours of video content daily. Nowadays, over 90 per cent of online marketers are using video content to sell their wares, but this also means that digital distribution has become a crowded environment. To cut through the noise, you need to optimise the quality of your video.

The good news is that good production values doesn’t have to be expensive or time-consuming. With simple tweaks to your planning, production and audio mixing, you can produce videos that are more eye-catching, immersive and appealing to your viewers. 

Before you start producing your next video, we list down quick and easy production ideas to take your video content to the next level. Read on below to learn more.

#1 – Always Have a Script

Very few public speakers would dare themselves to go up a podium and speak without having at least a bullet-point plan of what they’re going to say. Naturally, you should treat your video content the same way. Having a script makes things easier because it lets you know the flow of a video, and it also gives you an idea of how the finished product will look like.

If you’re looking for genuine and expressive performances in videos, a script will help because it dictates the proper emotion that must be conveyed for a shot. Since the content in question is a video, don’t forget to look at the camera! Otherwise, your message will be conveyed less convincingly, making your video feel more like an interview. Look into the camera the whole time, not at the floor or into the distance.

#2 – Sort Everything Out in Pre-Production

The pre-production phase gives you a considerable amount of time before filming, so you should get all your affairs in order. First and foremost, you must have a plan determining the types of shots you want. A storyboard will help you better grasp your film’s story and generate a shot list.

It’s also recommended that you rehearse each shot to adjust to unforeseen circumstances, such as difficulties with the location or not having the proper lighting. In essence, rehearsals are an excellent way to convey a video’s message better.

#3 – Configure Your Lighting

If you have even a basic understanding of using light properly, you can dramatically improve your video’s appearance. The good news is that most cameras today can work under any lighting condition. For this reason, understanding your camera settings is critical for changing the way the footage looks. 

Natural light is the best way to go. If you’re using artificial lights, you must ensure that they are placed in the proper position to fill out dark spots.

#4 – Use Professional Mics to Capture Sound

Bad sound quality is the leading problem with most DIY video footage. Even if you’re shooting with professional video equipment, it’s recommended that you record sound separately and sync it to your clips in post. Alternatively, you can also use clip mics. There’s no room for poorly recorded sound in professional filmmaking because it gives the audience a negative experience. 


The key to producing compelling videos is to make sure that what viewers hear and see works well together. The script should be appropriately structured, and the voiceover should follow the visuals instead of conflicting with them. If your video does all this, your audiences will have a good viewing experience.

Our video production staff at Video Ink use only the best high-tech equipment to ensure that quality is captured within our lenses for our clients. If you want to work with reliable video production companies in Manchester, contact our team today!

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