Video Marketing: 5 Primary Elements of Social Media Videos

Nowadays, you won’t find a company that doesn’t have an online presence because it’s the easiest way to present its products or services. Thanks to digital marketing, more and more companies can target prospects and present themselves as the solution to their problems. However, a company must be able to entice its prospects into purchasing its offerings, and there’s no better way of doing this than a video.

Videos are highly effective marketing tools because they’re designed to capture your audience’s attention. A compelling video can send people to your website or social media page and help them understand your product or service. Of course, a video should have certain elements to make them work, and not having them will be counterproductive. These include:

#1 – Hook

Any marketing campaign should begin with an introduction, and that’s what the hook does for your video. A hook should entice your audience and get them interested in what you’re selling. It’s always a good idea to get a hook that grabs your audience’s attention and addresses their needs. If your hook does this, your audience will stick around and listen to the rest of your video.

Let’s say your company is a real estate agent, and you’re trying to sell a new property. You can use a hook where you present a prospect and give them an idea of how they’d like to live in that property.

#2 – Video Introduction

Once you’ve established a hook for your video, it’s time to introduce yourself and your products or services. This is an excellent time to discuss your background and how your products or services can help your prospect. If you’re presenting a product, give the prospect a presentation on the product and how it works. Explain how you’ll help your prospect if you’re offering a service.

#3 – Delivery

Delivering the bulk of your content is where most people fail at the video. So many people overthink things and try to be so formal that they forget they’re talking to a real person. You should always try to make things as natural as possible. You want your target audience to feel that they’re talking to a friend, and you want them to feel comfortable with you instead of feeling like they’re being pushed towards something. If you do that, you’re going to come across as manipulative, and no one will want to do business with you.

#4 – The Offer

There’s no point in a marketing video if you don’t present your offer. You need to get to the point, present your offer, and tell your target audience what they will get. If you’re presenting a product, tell the prospect how much it costs and give them the options. If you’re offering a service, explain what you’ll do for them and what they’ll get in return. You also have to ensure that you give your audience a clear idea of what they’re getting and lay out your terms as clearly as possible.

#5 – A Call to Action

Once you’ve done everything, you need to tell your prospects what to do next. The best way of doing this is to have a call to action that’s clear and concise. If you tell people what they can do next, they’ll be more likely to take that action.

You can add a further step by presenting testimonials, which can be done by showing other people talking about your products or services. This will give your target audience another reason to trust and do business with you.


A marketing video’s goal is to make your target audience want to do business with you. You don’t just make a video overnight, so the above factors must be present. You’ve done an excellent job with the video if you can accomplish that.

Video Ink provides top-quality services for video production in Manchester. Our professional videographers will ensure your company gets a comprehensive video that can achieve your marketing goals, all for an affordable price. Reach out today and allow us to build your strategy!

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