How Your eCommerce Business Can Benefit From Video Marketing
Many businesses are now using video marketing to get an edge over their competitors. And it’s about time eCommerce businesses get on the video marketing bandwagon as well. Video marketing can offer lots of benefits for eCommerce sites. Here are just a few reasons eCommerce businesses need to start using video marketing.
Attention-Grabbing
In the fast-paced landscape of eCommerce, it is crucial to stand out from the competition and catch the potential customer’s eyes. That’s why using videos to market to your target audience can be advantageous.
In comparison to text and images, videos are more likely to get people’s attention. Videos are also a more effective way to relay information or convey a message. Just make sure you keep your videos short, as people can quickly lose interest when watching a long video.
Brand Awareness
Videos can play a significant role in raising brand awareness. It allows you to educate your target audience about the product or service you provide. And if you can afford YouTube advertising, you can make more people aware of your brand.
Videos also make it easier for customers to trust your brand. They can help build up your credibility by clearly briefing the target audience about your brand. And gaining credibility is definitely vital as customers often hesitate to purchase from eCommerce sites they’re not familiar with.
High Conversion
The chances of leads converting into customers become much higher when videos are involved. You see, the main reason many remain dubious about online selling is that they won’t be able to see or touch the product in person. But through the use of videos, you can easily cross this hurdle.
Videos allow you to give the customer a more detailed look at your product that images often cannot. You can demonstrate how to use the product and its features in an informative and engaging way. This way, you build a better picture of the product, enticing them to proceed with the purchase.
Google Prioritisation
Have you ever noticed that, when Googling, videos often come up first in the search results? That’s because Google likes to prioritise video content. Google wants to ensure that its users get high-quality content for their search results each time. And like many others, Google understands that videos are often better at providing the information the user needs. That’s why they put it at the top.
The great thing about using videos is that it will likely have less competition than blog posts with the same keywords. Since not many other businesses are using video content, you will probably have a higher chance of making it to the top page with your video. And once you’re there, more people will be aware of your website and hopefully convert.
It’s a good idea to post your videos on YouTube and make the titles and descriptions SEO-friendly. You can then embed your videos on your site. And since YouTube is under Google, they may put your video in the search results for that keyword.
In Summary
Video marketing can offer lots of benefits for eCommerce businesses. They can help capture the target audience’s attention and raise brand awareness. Videos can also help build credibility, which can improve the chances of conversion. Lastly, videos can help you rank higher as Google often prefers videos in search results.
Capture your target audience’s attention with quality video content from Video Ink. We are a video production agency in Manchester that can help your eCommerce business build video content and grow its brand through video campaigns. From video production to full campaigns, we’ve got you covered with the most complete video production Manchester has to offer anywhere in the world. Contact us today to get started!
