7 Small Business Tips for Creating Engaging Instagram Videos

As a small business owner, you know that creating engaging content is key to building a successful social media presence. And in today’s digital world, video is one of the most powerful tools you have at your disposal. Instagram is a particularly powerful platform for small businesses.

With over 800 million active monthly users, it’s a great way to reach a large audience with your content. And with Instagram’s recent introduction of IGTV, long-form video content is now easier to create and share than ever before.

So, how can you ensure your Instagram videos are engaging and effective? Here are seven tips and tricks to get you started:

1. Keep it Short and Sweet

When it comes to Instagram videos, shorter is almost always better. In today’s attention span, people are more likely to watch a short, engaging video than a long, drawn-out one. So, if you can, keep your videos under one minute. 

2. Start with a Strong Hook

The first few seconds of your video are crucial. You need to grab your viewer’s attention right away and make them want to keep watching. One way to do this is to start with a strong visual hook. 

3. Tell a Story

People love stories. And one of the best ways to engage your audience is to tell a story with your video. Whether it’s a personal story about your business or a behind-the-scenes look at your product or service, stories are a great way to connect with your viewers. 

4. Show, Don’t Tell

When you’re creating a video, it’s important to show, not tell. In other words, don’t just tell your viewers what you do, show them. Use visuals to demonstrate your product or service in action. This is a great way to engage your audience and give them a better understanding of what you do. 

5. Use Engaging Visuals

Instagram is a visual platform, so it’s important to use engaging visuals in your videos. This means using high-quality images and videos, and avoiding low-quality, pixelated visuals. In addition, be sure to use visuals that are relevant to your story and your brand. 

6. Use Music to Set the Mood

Music is a great way to set the mood for your video. It can help to create a certain atmosphere and make your video more engaging. Just be sure to use music that is appropriate for your brand and your story. 

7. Use Calls to Action

Calls to action are a great way to engage your audience and get them to take action. Whether you want them to subscribe to your channel, like your video, or share it with their friends, a call to action can help you achieve your goals.


If you’re a small business owner and you’re looking to get started with using Instagram videos to promote your business, then these seven tips and tricks are a great place to start. By following these tips, you’ll be able to create engaging and effective Instagram videos that will help you reach your target audience and achieve your business goals.

Mighty Hero is a perfect choice if you’re looking for a video production agency in Manchester that can help you create high-quality, engaging videos that get results. We specialise in creating videos that capture your brand’s unique story and communicate your message concisely. We’ll work with you to understand your goals and create a video that meets your specific needs. Let us help create a successful video advertising campaign that will help promote your business and reach a new audience. Contact us to get started!

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