Our 5-Step Guide in Creating Compelling Promo Videos


Running a business is no easy feat; in fact, you need to ensure you’re up to speed so that you won’t get left behind by your competitors. With that being said, business owners and creatives work together to create media content to pull in consumers to their brand to help them thrive in the marketplace.

One of the most effective forms of marketing is promotional videos. A promo video is created to express the purpose of a particular marketing initiative, product, event, or sale. With this, you create controlled content with your brand’s voice and tone, allowing you to naturally engage with your audience. 

Even though working with a reliable video production agency is essential, it’s still a good idea to know exactly what goes on when you create promo videos for your brand. If you’re curious to know this, below is our quick five-step guide in creating powerful promotional videos. Let’s get to it!

Step #1: Create Your Script

When brainstorming for your promo video, you need to be sure about what you’re promoting and your concept or angle. With that in mind, focus on keywords and concepts that you can incorporate in your video to create a lasting impact that will push consumers to connect with you.

Step #2: Build Your Storyboard

Now that you have a script and concept, it’s time to put your visual ideas on paper. With a storyboard, you’ll be able to create a plan that will help manifest your plan, allowing you to focus on different elements per frame that will capture the attention of your audience. 

Trust us — creating a storyboard will allow you to save more time and money because you’ll have everything you need on paper. 

Step #3: Start Producing Your Video

Now that your script and storyboard is complete, it’s time to bring your vision to life. With all of this in place, you and your video production agency can start shooting for your video.

Of course, you want to ensure that you have everything in place — from your location to your talent, equipment to props. Remember, you want to incorporate every element on your board, so make sure you collaborate with your team to produce an effective promo video. 

Step #4: Polish and Edit Your Video

After filming your video, the magic doesn’t stop there — you need to edit and polish your video in the post-production stage. Here, you’ll be able to find flaws that need to be taken out of the video and even include elements that could enhance your video’s visual appeal and engagement. 

Depending on what business goal you’re trying to market, include elements such as discount codes, important event information, deadlines, and more. 

Step #5: Promote Your Video in the Right Places

You need to have a clear understanding of your market and which online platforms they often visit. Once you know this, you’ll know which social media platform your video promotion will most likely thrive in. 

Besides that, you can also share your video in your email campaigns, website, paid ads, and more. The more channels you choose, the more people you reach, so choose wisely and promote your video until you reach your business goals. 

The Bottom Line: Creating Compelling Videos is Easy When You Collaborate With the Right Team

Many people can feel intimidated by the mountain of work you’re required to take when creating a promotional video. But when you work with the right video production agency, you’ll quickly realize that things can go smoothly. All you need to do is ask the right questions, collaborate during brainstorming and storyboard production, and shoot your video confidently. 

How Can We Help You?

A lot goes on in video production. And with that being said, it only makes sense to work with a creative company that can help manifest your ideas.

Might Hero Video Agency is a video production agency in Manchester that provides disruptive and strategic video production for clients, allowing them to expand and reach their business goals. Work with us today!

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