5 Tips for Creating an Effective Video Marketing Strategy

Before you can create effective video campaigns that will hook your audience in, you will need a video marketing strategy. Your video marketing strategy will ultimately guide your production of videos. 

How much money you have to spend on equipment, how long you can take to produce each video, how effective you think each video will be, what metrics you’re going to use to judge whether a video is successful — these are all part of your video marketing strategy.

Let’s explore these tips for creating an effective strategy.

1) Have Video Goals in Mind

There has to be a reason why you’re creating a video. It’s not enough to think that video is a good way to get attention, sharing and view. You have to have goals in mind. What do you want to achieve with your video?

For example, if you’re a company looking to raise awareness of your brand, you might have certain metrics that you want your video to reach. Maybe you want to hit 1,000 views on YouTube for one of your videos or get 20 shares on your Facebook post.

The metrics you choose will vary depending on your goals.

2) Determine Your Target Audience

Knowing your target audience is crucial to your video marketing strategy. Your videos will have different appeals to different people. Knowing who you’re talking to will help you craft your message in a way that targets what they’re looking for.

For example, if you are working on a video that is targeted toward moms and families, it would be best to create a video that incorporates a family into that content.

If you’re creating a video for a specific industry or niche, it’s best to include your audience in the video. This way, you’re not trying to appeal to a broad audience, which can be difficult.

3) Know How You Want To Tell The Story

A digital video is a great way to tell your brand story to a broad audience. Telling your story correctly is an art. It’s one part marketing and one part storytelling.

If you’re looking to tell a story within a video, you need to consider how you’re going to do that. You want to use a narrative that will appeal to your audience, but you also don’t want to be too obvious with your story.

You want to tell a story that connects with your audience. A story that is relatable will create an emotional attachment with your audience.

4) Maintain A Budget

Determining how much you’re willing to spend on a video for production and distribution is crucial.

When you have a budget, it will narrow the scope of your ideas. You will have to think about how you can create high-quality videos that fit within your budget.

5) Stick To Your Timeline

Once you have created an effective video marketing strategy, you need to stick to it. Have a timeline for your videos to get distributed and make sure you are actually hitting it.

Do not let things slip by the wayside. You want to create a schedule for your videos that will allow you to be disciplined and to know when you will get your videos out.


When you create an effective video marketing strategy, you will have a roadmap for creating quality videos that will reach your goals. Having an effective strategy will allow you to market your business with videos that your audience will engage with.

Create video campaigns that tell the story you want to tell with the help of Video Ink. We are a digital marketing agency in Manchester that will work with you to create videos that best describe your brand’s story. Get in touch with us today to learn more.

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