Nowadays, making videos for your brand’s marketing efforts is one of the most effective ways to promote your business and create an authoritative voice in the industry. With a great script and engaging shots, you can draw your audience in and make them feel something. This is especially true if you continuously release new videos on a variety of topics.
One thing you need to remember, however, is to make sure that your branding remains consistent no matter what kind of video you put out. In this article, we’re going to look at how you can create professional, branded videos while keeping your branding consistent.
1. Emphasize Your Brand’s Logo at the Beginning or the End of Your Videos
Your logo can do more than just look good and create brand recognition. As your audience watches your branded video, they should immediately see your logo, even as the video comes into view. This is a crucial aspect of your branded video, and there are multiple ways to do this.
You can include your logo in an animated title sequence that plays before the video begins, or you can have your logo appear at the end, which makes a lasting impression on the audience. This is especially effective if you use your logo at the end of your video to drive traffic to your website or subscribe to your email list.
2. Use Your Logo as a Visual Cue
This is another way to include your logo in your video and to keep your branding consistent. Your logo serves as a visual cue, which reminds your audience of your brand and its unique personality, even as they watch your promotional video.
You can strategically place your logo in your video as a visual guide for your viewers.
For example, you can use your logo as the backdrop behind your subject and let it be the focal point of the shot. When your audience sees your logo, they’ll immediately recognize your brand and start to pay attention to what you’re saying. This is a great way to familiarize your audience with your brand, and it also adds variety to your video.
3. Use Your Brand’s Signature Color
Your brand’s signature colour is another tool you must use as you create your branded video. As a matter of fact, this is one of the most important aspects you need to think about when creating your branded video.
Because your business has a distinctive colour scheme, you may want to incorporate your brand’s signature colour in your video. For example, if your brand’s signature colour is blue, use blue as the colour for your logos and imagery throughout the video. This helps build your brand’s unique identity and increases brand recognition.
4. Incorporate Your Business’s Unique Tone of Voice
Your video should also incorporate your brand’s unique tone of voice. Even if your business has a more formal tone, you can still use your own voice in the video.
Use a voice-over or hire a voice-over talent to make a unique first impression on your audience. Let the voice talent bring your brand to life as you craft the words for your video. In the end, your audience will watch your branded video and identify your business based on your unique tone of voice.
5. Use the Right Length For Your Audience
Different kinds of videos are used for different purposes. For example, you might want to create a longer video if your brand is hosting an event. However, if you’re using your branded video to drive traffic to your website, your video should really be much shorter. Think about how your audience will view the video and determine the right length. Once you do this, make sure you follow it consistently, so your audience knows what kind of video it is they’re watching.
Keep in mind that your audience uses social media platforms like YouTube and Facebook to kill time. If your video is too long, your audience will have a hard time staying engaged, and they may exit out of the video quickly.
All in all, it’s important to think about your branding when you create your video marketing material. By putting some thought and effort into your branded video, it becomes much more effective, and your audience will notice the difference.
Don’t settle for subpar videos for your marketing campaigns. Make sure you work with professionals with an impressive portfolio of successful projects. This is where Mighty Hero comes in. As a reputable video production agency in Manchester, UK, we provide super-powered video production services that will help you achieve your brand goals. Contact us today so we can start working together!