Learn How to Create Awesome Social Media Videos – Part 2

In part one, we shared five tips for creating engaging and compelling videos for social media. In this article, we’ll dive deeper into the topic and share five more tips to help you take your social media video game to the next level. Whether you’re a social media marketer, content creator, or just someone who wants to make videos for fun, these tips will help you create amazing videos that will capture your audience’s attention and keep them coming back for more. 

6. Use High-Quality Visuals

One of the most critical aspects of creating great videos for social media is using high-quality visuals in your video production. This means using high-quality cameras, lenses, lighting, and other equipment to capture the best possible footage.

You should also be mindful of your videos’ composition, framing, and colour grading to ensure they look professional and visually appealing. Remember, your goal is to capture your audience’s attention and keep them engaged, and high-quality visuals will help you achieve that.

7. Add Music or Sound Effects

Adding music or sound effects to your videos can significantly enhance the viewing experience for your audience. It can set the tone and mood of your video, add emotion, and make it more engaging. 

When choosing music or sound effects, consider the tone and message of your video and your target audience. You want to choose something that will resonate with them and enhance the overall impact of your video.

8. Include a Clear Call-to-Action

One of the most important aspects of creating a video is having a clear call-to-action (CTA) at the end. Your CTA should tell the viewer what you want them to do next, whether it’s to visit your website, subscribe to your channel, or purchase your product.

Ensure your CTA is clear and easy to understand and that it aligns with the goal of your video. You can also include a visual cue, such as a button or graphic, to help reinforce your CTA.

9. Experiment with Different Formats

Don’t be afraid to experiment with different video formats to find what works best for your audience and message. Some popular formats include:

  • Explainer videos: These videos are great for introducing and explaining complex ideas, products, or services.
  • Product demonstrations: Show off your product in action and highlight its key features and benefits.
  • How-to videos: Provide step-by-step instructions on how to do something or solve a problem.
  • Testimonials: Share customer testimonials to build trust and credibility.
  • Behind-the-scenes: Offer a glimpse into your company culture or production process.
  • Live videos: Connect with your audience in real-time and answer their questions.

Try out different formats and see what resonates with your audience. Don’t be afraid to get creative and have fun with it.

10. Analyse and Adjust

Once you’ve started posting videos, tracking their performance and making adjustments as needed is essential. Use analytics tools to see how many views, likes, shares, and comments your videos receive.

Pay attention to which videos perform best and try to replicate their success. If a particular type of video is not getting much engagement, try something different.

Don’t be afraid to experiment and try new things. The key is to constantly analyse your results and adjust your strategy accordingly.


Creating unique social media videos requires a mix of creativity, technique, and strategy. By following the ten tips listed in this two-part article, you can create videos that will engage and entertain your audience and help you reach a broader audience on social media.

Turn to Video Ink UK for all your Manchester video production needs. Our team of professionals can help you create high-quality videos that align with your brand and social media goals. Contact us today to get started!

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