3 Tips to Build a Better Social Media Presence with Video - Video Ink

Social media sites were initially developed to make it easier for connecting with different people. Although this remains true, social media is no longer purely for personal use—it is also an essential tool that companies utilise to drive their business forward and grow their customer network.

Making It On Social Media

Investing in social media is crucial for building your brand, increasing awareness, and acquiring new customers. As long as you do social media right, you can expect your business to grow exponentially and gain more sales.

So, how do you make it on social media?

Posting general messages on your page isn’t going to do anything. This isn’t print advertising where your job is done once the ad has been posted or published. In social media, you need to be active; you have to engage with your target audience if you want to reach your business goals!

You can increase your engagements and grow your social media following by:

Holding contests;
Listening to your community;
Responding to comments;
Updating your photos;
Using hashtags; and
Sharing videos.

The Key to Engagements: Video

Video is the most engaging type of content there is! In fact, you can increase brand engagement and get people to buy your product or service with just a 5-minute clip. In-motion content is more attention-grabbing than a static one, no matter how vibrant or witty your caption could be. The longer your target audience engages with your video content, the more likely it will be that the algorithm will boost your content to a broader audience.

There are many ways that you can use video; sometimes, they don’t even take more than 15 seconds to keep your consumers hooked! You can use video through:

Stories

Stories are few second videos that disappear after 24 hours. You can share stories on various social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn.

Short-form Videos

This type of video is a bit longer than stories, and they don’t disappear after one day. Short-form videos are popular on applications like Tiktok and Instagram.

Long-form Videos

You can share long-form videos through Instagram’s IGTV, YouTube, Facebook, and LinkedIn. These videos are usually over one minute long and contain more substantial content than stories or short-form videos.

Live Streams

Live streams are unedited videos that are streamed on the spot. This is perhaps one of the riskiest videos to use, as you can’t edit anything out when you make a mistake. If you choose to stream live, you must be sure that everything is to avoid any mishaps.

How to Produce Excellent Video Content

With the growing popularity of videos on social media, you need to make sure that the content you put out won’t pale in comparison to those of your competitors. Here are a few tips you should consider when creating videos for your social media page:

Work with a Video Production Company

You can’t learn how to produce high-quality video overnight—your customers aren’t going to wait for you to post a video. If you want to stay on top of the game, you should leave the filming and production to the experts. A digital marketing agency near you will know what to do to ensure your company’s video quality.

Hook Them with a Hook

Humans have a very short attention span, so you only have a few-second window to catch your audience’s attention. You have to make those first few seconds count! You can include an intriguing question or a major takeaway to pique their interests.

Insert Captions or Subtitles

Many people have their volume down when scrolling away on their phone. If they come across your video, they won’t make the effort of raising the volume; they’ll just move on to another video. You should include subtitles to your video to make it more accessible to the hearing impaired and allow your viewers to engage with your content even if their volume is off.

Conclusion

Boost your social media presence and increase your engagement with videos! The right video can make or break your campaign. As such, you need to employ the right strategies and hire an excellent video production company so that you can post a high-quality video that will deliver results.

Are you looking to post a video for your business’s social media campaign? Leave it to us at Video Ink! We are a Manchester video production company that starts every project with a view to build your content and grow your brand at scale. Get in touch with us today!