What To Know About Branded Videos Before Getting Started

It’s no surprise today that video is one of the most popular forms of marketing for many companies. Almost all businesses use it today, and the majority of marketers can tell you that it has become an important aspect of their strategy.

Sure, video is incredibly popular, but whether or not it actually benefits your business is another question. Using video just for the sake of using it isn’t a good reason, and you need to know what you’re doing to make the most out of it.

That said, let’s talk about branded videos, a popular marketing tool, and see what it is all about:

What Is A Branded Video?

A branded video is a short video that is created to promote a specific brand. In a lot of ways, it’s like a TV commercial, but it is much more informal. While it still promotes a brand, it isn’t as formal as a commercial. Many times it is created by the CEO or CMO of a company and just includes their personal take on the brand.

Branded videos are popular because the people in them can be more relatable. The people in a branded video are simply the people that work for your company, not actors. Having a relatable personality tied to your brand can help make it more memorable and friendly.

What Are The Benefits Of Branded Videos?

Branded videos offer many of the benefits that other videos do as well. For example, they are a great way to catch the attention of your audience, and they are easy to share.

Branded videos are also a great way to show what your company is really like and what type of people work there. It is much easier to understand someone as a person and to relate to someone on a personal level when you’re seeing them in a video.

A branded video is also a powerful tool for communication. They can be used to explain a new product or service, explain a process, or announce a new company venture. They can be used to give your audience a better, more human understanding of the brand.

Many companies also use branded videos as a way to promote their culture. Their branded videos can express the values, goals, and identity of the company in a way that is both personal and entertaining.

How Do I Make The Perfect Brand Video?

Branded videos, like many other videos, can be made using a variety of techniques. However, the most popular techniques include using a video camera and editing it all together. You can also use video editing software on your computer to do this.

Many companies may also use a combination of both. For example, they may use their company camera to record the video and then edit it all together as a more cohesive unit.

If you want to make a branded video, you want to make sure that you are as creative as possible. People want a branded video to be different and creative, so be sure to incorporate a creative name for your brand. Also, try to make the video as short and concise as possible so that the message gets to your audience quickly.

Conclusion

There you have it! If you have yet to implement brand videos into your marketing strategy, consider doing so. It offers you plenty of benefits, and it will give you the competitive advantage you need to successfully run your business. Of course, be sure to put the time, effort, and money needed to create high-quality videos, as they will be the only ones that will truly bring great results for your company!

Video Ink offers video production services geared towards helping businesses grow. If you are looking for a video production agency in Manchester to help you create stunning brand videos, work with us today!