5 Reasons Why Animated Video is a Must for Your Marketing

Marketing is all about spreading the word about your brand and making it stand out from the competitors. It is essential to explore new and innovative ways to make your brand more visible and engaging, and animated video is one such way. 

Animated videos have become increasingly popular in recent years, and for a good reason. Here are five reasons why animated video is a must for your marketing.

1. Animated Video Grabs Attention

In a world where people are bombarded with constant information, it is essential to make your message stand out. Animated videos can do just that, as they are visually appealing and can be designed to be entertaining and engaging. 

They can capture your audience’s attention and keep them engaged throughout the video. This engagement can lead to increased brand awareness, more leads, and ultimately more sales.

2. Animated Video Simplifies Complex Concepts

If you have a complex product or service that is difficult to explain, animated video can simplify it for you. Through the use of animation, you can break down complex concepts into simple, easy-to-understand visuals. Animated videos can also help you communicate your brand’s values and mission in a way that is easy to understand and remember.

Because animated videos are highly engaging, they can also increase the retention of information. This means that viewers are more likely to remember the information presented in an animated video, making it an effective tool for communicating brand values and mission. 

3. Animated Video Is Versatile

Animated video can be used in a variety of ways, making it a versatile marketing tool. You can use it on your website’s homepage, social media profiles, or even in your email marketing campaigns. Animated videos can also be used to create explainer videos, product demos, or even customer testimonials. 

The versatility of animated videos means that you can use them in a variety of contexts to achieve different marketing goals.

4. Animated Video Is Shareable

One of the best things about animated video is that it is highly shareable. People love to share entertaining and informative content with their friends and family, and animated videos are no exception. 

By creating an animated video that is shareable, you can increase your brand’s reach and exposure. The more people that share your video, the more likely it is that your brand will be seen and remembered.

Animated videos have the potential to go viral, which means that they can be shared across various social media platforms and reach a massive audience. This can help to increase your brand’s visibility and generate more leads. Animated videos are also highly engaging, making people more likely to watch them to the end and share them with others.

5. Animated Video Is Cost-Effective

Creating a high-quality marketing video can be expensive, but an animated video is a cost-effective alternative. You don’t need to scout for locations, pay for wardrobe, or rent expensive equipment to create an animated video. 


Animated video is a must for your marketing for several reasons. It can grab your audience’s attention, simplify complex concepts, is versatile, shareable, and cost-effective. By using animated video in your marketing strategy, you can increase your brand’s visibility, reach new audiences, and ultimately achieve your marketing goals.

If you want to create a high-quality animated video that showcases your brand, Video Ink UK can help. We offer corporate video production in Manchester to create a custom video that captures the essence of your brand and delivers your message to your target audience. Get in touch with us today to learn more.

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