What You Need to Know About the Era of Vertical Videos

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If you’ve read our article on how to use video content marketing to boost profits, then you know how important video is nowadays. This is why video production companies are always on the lookout for newer and better ways of doing things. And while there is now a slew of different ways to approach video content marketing, one particular type of video content has been on the rise as of late: vertical videos.

While they may seem strange at first, vertical videos are incredibly powerful tools fo advertising and marketing. In fact, MediaBrix has found that vertical videos have a 90% higher completion rate compared to traditional horizontal videos. Considering how effective they, it’s in your best interest to learn as much as you can about them. This is why we thought it would be useful to put together a brief explainer on these videos. If this is something that you want to know more about, read on as we break down everything that you need to know about vertical videos.

How Did This Happen?

Like all innovations, vertical videos came about due to changes in technology. While horizontal videos used to be the norm due to most media being consumed via television screens and computers, this has completely changed. Around 76% of people across 18 advanced economies now own smartphones. There are now millions, if not billions, of smartphone owners all over the world. The rise of smartphones has redefined how we consume media. Because of this, the media has changed as well.

Vertical videos have made their way to a multitude of different platforms. In fact, even YouTube has bough into vertical videos as the video-sharing site now fully supports vertical videos. Considering how effective it is, it’s only a matter of time before it becomes the norm and cements its place in the world of digital media.

What Is Vertical Video For?

Essentially, vertical video is meant to cater to smartphone users. Because of how smartphones are designed, they are more suited for vertical videos. Now, it may seem impractical to cater to specific devices but the sheer number of smartphones that are being used to consume media make it well worth it. By catering to smartphones, video content can now reach people no matter where they are as long as they have an internet connection.

How Can You Utilise Vertical Videos for Your Business?

The most obvious uses for vertical video is social media content and ads. This allows you to make content that’s engaging, which will lead to an increase in leads and sales for your business. Video content is especially effective for advertising. Vertical videos can accommodate the fast-paced lifestyle of today’s consumers as the content enticing all while being succinct. When it comes to ads, it’s best to utilise social media due to the massive amount of users on these platforms. This gives you a cost-effective way of reaching a wide range of people. 


We hope this article has helped you gain a better understanding of vertical videos. Be sure to use this information in order to make more informed decisions about how to utilize these types of videos. By maximising these types of videos, you put your company, business, or brand in the best position to succeed.

Video Ink is one of the best video production agencies in Manchester. We assure you that we will go above and beyond in order to drive traffic to your site with quality scroll-stopping video content! For more information on what we can do for you, contact us today!

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