A Step-By-Step Guide to Creating Compelling Video Marketing Materials

With billions of active users worldwide, social media platforms have become the go-to place for brands and marketers across industries. Small business owners and global conglomerates turn to the powerful world of social media to advertise their products and services, almost always resulting in success. 

Chances are you’re already leveraging social media for your business, but like many brands, you’re mostly using the most popular content format—photographs. While images deliver time after time to showcase your brand, there’s another form you need to consider—videos. A compelling video marketing strategy can go a long way in improving your reach, customer engagement, and brand retention. 

To make the most of your social media strategies, here is a step-by-step guide to creating solid video campaigns:

Step 1: Develop your script

No matter how simple the video may be, it’s always helpful to write the script first. If your goal is to make an informative video, for instance, it’ll be easier to shoot if you have directions and dialogues at hand. 

Seeing as your video is a marketing campaign, however, remember to keep your script as concise as possible. Your viewers operate from a short attention span, so keep your video content compact.

Step 2: Gather all necessary equipment

Guided by your script, gather everything you need to film the video. You’ll need a camera, an audio recorder, and light equipment to aid with the quality of your video. Props and costumes may also be necessary, so it’s important to make sure you have everything ready before filming. 

Step 3: Begin filming

Filming is a process that takes time. You may need to reshoot scenes, so make sure to bring a ton of patience on set! While having a video camera is necessary, shooting on your smartphone is also possible. 

Keep in mind that social media platforms usually compress your videos, which could end up making your end product pixelated. To counter this, record at the highest possible resolution. You’ll make the most out of your footage as you’re editing it!

Step 4: Edit your footage

Video editing is where the magic happens. You can shoot directly on the social media applications, but for more compelling and robust video content, use a trusty video editing software. 

As you edit your footage, keep the length of your video short. It will be tempting to use all the astounding effects offered by your editing tool, but keep it simple and straightforward. You only have a few seconds to hook your audience, so make the introduction as attractive as possible. 

Step 5: Upload it with a good thumbnail

Before uploading your video, come up with a good title and thumbnail. You can do this by pulling a frame from your actual footage or edit it separately. If you fail to specify which image to use, the social media platform will choose it for you—it’s not always the best, so you will end up ruining your content’s first impression. As you choose the right cover image, make sure that it captures the essence of your video. 

The Bottom Line

Although social media is mainly associated with visual images, the platforms have also become home to video content. Businesses that wish to build successful video marketing campaigns need to remember two crucial things: first, to create good content that attracts your intended audience, and second, to focus on the technical aspects of your videos. Through these, you’ll be able to make video marketing strategies that generate engagement and meaningful buzz. 

For compelling video content, contact our video production agency in Manchester – we’re dedicated to helping brands grow through our creative juices and expert technical knowledge!