Did you know that in 2020, there were 45 million active social media users in the UK? And because a huge chunk of this number is on social media platforms to view videos, video production in Manchester and other cities has seen an expansive growth. It’s not surprising because video content is generally more engaging and shareable than other forms of content.
Yet, not everyone can do video content right, which is why some businesses still struggle to capitalise on this growth. To give you some idea of how you can use videos to boost your social media presence, here are six valuable tips to employ and how a trusted video production agency in Manchester can help:
1. Do Your Homework Thoroughly
You can’t just decide on a whim about what video you’re going to produce. This is because you must first have an understanding of what type of content would engage your audience. Do some research and study some of the videos that have gone viral recently to find what they have in common. If you can, check your analytics to see which of your videos gained the most views and improve on those.
2. Develop Your Concept Carefully
Based on the information that you have gathered from your research, come up with a concept for your new video. Although you can get inspiration from successful campaigns, just keep in mind that you should never copy them! Remember that your audience will never appreciate unoriginal content. This is why you shouldn’t rush this stage, as you want to have a fully realised concept before moving on to the next step of your video production.
3. Determine Your Aesthetic
Did you know that many of today’s audience are all about aesthetics? If this is your first video, you have the perfect opportunity to start with a trademark look. So, carefully consider which colours, themes, graphics, music, and even filters you want to use and build on that. You want your audience to associate these elements with you and your brand in the future. Remember that in social media videos, the only thing as important as the actual content is the visuals.
4. Develop an Effective Call to Action
Keep in mind that you are not producing a full-length film. You only have a limited amount of time to deliver what you want to say, so make sure that your audience will hang on to every little thing that you do or say. Nail your call to action by ensuring that the whole video is focused on one major point instead of several things that could confuse the viewer.
5. Start With a Bang
If your video only begins to get interesting after a whole minute, you can expect that you’ll lose viewers before they even reach your call to action. In fact, Facebook users only spend 1.7 seconds looking at a piece of content on a mobile device and 2.5 seconds on a desktop. Your audience doesn’t have the time for things to get interesting, which is why your video should be gripping right from the get-go!
6. Make Your Thumbnail Image Catchy
Many social media users keep scrolling unless they notice a thumbnail image that piques their interest. If you want your audience to click your video, make them want to do it. Make them curious about your content by using a thumbnail image that is strong and intriguing, such as your brand logo.
There are many ways to improve the quality of the videos you post on your social media. By following the tips above, you have a higher chance of boosting your presence through videos. To that end, the best way to ensure that your videos are engaging and elevated is to get the services of a professional video production team.
Mighty Video Agency can create show-stopping videos that will get people talking about you on social media. Our video production company in Manchester is ready to take on any challenge and give you an epic video that could transform your brand. Connect with us today to find out how we can boost your brand with our videos!