6 Tips for Making Your Video Content More Snackable

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While people may constantly be on their phones, that doesn’t automatically mean they’re willing to consume the content you provide them. People’s attention spans when it comes to consuming online content has shortened through the years. 

When you’re scrolling through a social media app, you don’t really want to spend that much time watching a single video. That’s why it’s crucial to transform your video content into snackable bites. This way, users will be more likely to consume your content and process it. If you’re not really sure how snackable content works, here are a few tips that may come in handy.

1. Keep It Short

Unless people are on a streaming platform, they most likely wouldn’t want to entertain long-form videos. To retain your target audience’s attention, it’s best to keep your video content short. As a rule of thumb, you should set two minutes as the maximum duration for all your video content.

2. Keep It Simple

For your target audience to understand the key message behind your videos, you must keep things simple. Boil it down to the essentials and do away with extra elements that may only distract your viewers.

Now, it’s important to note that simple does not equate to boring. You can still produce exciting content that is simple. The key is to stick to a few ingredients and let these elements shine. For example, you can choose a strong colour palette to grab the audience’s attention. Or maybe you can do a controversial topic that will boost engagement.

3. Be Straightforward

When you’re creating short-form video content, there’s simply no time to beat around the bush. Your message should be at the forefront of your video content. Stick to a straightforward narrative and focus on delivering it in an exciting way.

4. Make It Easy to Digest

You’re not creating a thought-provoking documentary, so do away with think pieces. Since your target audience only has less than two minutes to absorb your message, the content should be easy to digest. Don’t make things too complicated, and ensure the video is delivering the message clearly.

5. Make It Mobile-Friendly 

People often access their social media apps through their phones. So, it’s important to make your video content mobile-friendly. Optimise your videos for mobile viewing and be aware of the behavioural patterns of mobile device users. 

6. Allow for Shareability

To achieve further reach, you must ensure your video content is easily shareable. Include a call-to-action (CTA) for your viewers and ensure the social media sharing buttons are easily visible. 

Shareability doesn’t just concern putting the sharing buttons where people can see them. They may be easily shareable, but if your content doesn’t entice viewers to share them, the optimisation you’ve done won’t be able to do its purpose. Make sure you create content that people would want to share with their friends and followers. To achieve this, make your video content fun, entertaining and relatable for your audience.

Final Thoughts

With so much competition for the audience’s attention, it’s important to make your content snackable so that viewers can easily process them. Keep it short and simple, and be straightforward when delivering your message. You also have to ensure your content is easily digestible, shareable and mobile-friendly.

Create engaging video content with the help of Video Ink. We are a video production agency in Manchester that delivers long term results with stunning video production. As an all-in-one video production and marketing service, we can help you build your video content and grow your brand. Contact us today to get started!

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