4 Tips You Need to Create Effective Interview Videos

video camera

When it comes to producing video interviews, there are plenty of things that can go wrong. Anything from the lighting to the individual’s personality can either result in either an excellent interview or a bad one. If you are worried about producing high-quality interview videos for whatever reason, you are in luck. Here are some tips to help you produce informative and quality interview videos:

1. Do not over-prepare

Preparation is essential, as it will help everyone know what to do during the interview. This includes setting up the lighting correctly, positioning the camera properly, and letting the interviewee know what they will talk about. However, overpreparing is also a danger. Not only does it waste time, but it can lead to overly long videos that no one is interested in. 

As such, keep things simple, especially when it comes to answering interview questions. You want to make sure the answer is no longer than three points per answer to keep things short and concise.

2. Think about the clothes

Clothes make a statement not only about the individual but whatever the interview represents. If you are interviewing someone like the CEO or even a lower-ranking staff, you must make sure they are wearing the appropriate clothes. Bring backup clothes such as blazers in case they wear something inappropriate. After all, clothing choices may affect the perception of either side and the interview itself.

3. Don’t beat around the bush

Many interview videos run into the problem where the information presented does not exactly answer the questions asked. The interviewee might beat around the bush, sharing unimportant details. To avoid this problem, running through the interview once to see what kind of answers will be given during the interview can be extremely helpful. This will help you make suggestions to make conversations a lot more meaningful and valuable—which is why people watch interview videos at all.

4. Use gestures

While this is not too much of a problem in many interview videos, it can be for some. Generally, if you are interviewing someone who is generally shy or not used to being on camera, they might not be as energetic and active as they usually are.

Helping the interviewee feel comfortable might motivate hand gestures, which can add movement and energy to the video. This makes the video much more exciting than a video where a person just sits there looking idle and answering questions like a robot.


These tips go a long way toward crafting high-quality and effective interview videos. They can help you achieve your goals, whether to share information or attract more people to your website. That being said, creating good interview videos is no easy task. It takes a lot of effort and time to get it right, so consider working with a video production agency! They have all the tools and knowledge you need to create quality interview videos, and they will lift the burden off of your shoulders.

Video Ink is a video production agency based in Manchester, UK, offering video strategy development, campaign support, reviews, and more. If you need help crafting the perfect interview videos, work with us today and see how we can help!

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